Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Edgy (with a wink), Helpful and Reliable, Community-Oriented

Brand Values

• •Customer Satisfaction
• •Self-Expression and Individuality
• •Passion for Product
• •Quality and Accessibility
• •Reliability and Trustworthiness
• •Down-to-Earth Approach
• •Eco-consciousness

Best Practices

• •Embrace the "Playful Edge": Don't shy away from the "Sinister" name; use it to inject personality. Think puns, slightly mischievous language, and a confident, bold stance, but always keep it fun and inclusive, not genuinely menacing.
• •Prioritize Friendliness and Enthusiasm: Let genuine passion for the products and customer happiness shine through. Use exclamation points where appropriate, enthusiastic adjectives, and a conversational style.
• •Be Genuinely Helpful: Even with a playful tone, ensure all essential information is clear, concise, and accurate. Anticipate customer questions and provide straightforward answers, reinforcing reliability.
• •Keep it Human and Relatable: Reflect the "two sisters running the business" vibe. Avoid overly corporate or sterile language. Share behind-the-scenes glimpses (if comfortable) or use "we" to connect with the audience.
• •Stay Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us), social media posts, email marketing, and customer service responses all align to build a cohesive and recognizable brand personality. Regular review of copy can help maintain this consistency.

Social Perception

Trusted Retailer, Exceptional Service Provider, Supporter of Self-Expression, Knowledgeable

Copy Examples

• •Ready to unleash your inner colour demon? 😈🌈 Sinister Boutique is your lair for the brightest, boldest hair dyes in NZ! Wicked fast shipping + killer customer service. What shade are you plotting next?
• •Stop dreaming, start dyeing! This electric pink isn't just a colour, it's a statement. Perfect for turning heads and banishing boring hair to the shadow realm. As always, expect lightning-fast delivery from your friendly neighbourhood dye enablers at Sinister Boutique!
• •🔥 Fresh Dye Drop! Your Hair's Next Sinfully Gorgeous Adventure Awaits...
• •Who are we? Just a couple of sisters (and self-proclaimed colour fanatics!) on a mission to paint New Zealand rainbow. At Sinister Boutique, we believe life's too short for dull hair. We're deadly serious about our awesome dyes, speedy shipping, and making sure you feel epic. Got a hair-raising question? We're all ears (and brightly coloured hair)!
• •Tired of tame? So are we. Dive into Sinister Boutique's treasure trove of vibrant hair colours from Manic Panic, Arctic Fox & more! NZ owned, lightning-fast shipping, and a touch of playful mischief. Your most vibrant self is just a click away! #SinisterBoutiqueNZ #BrightHairDontCare #NZHairColour