Brand Tone

Helpful and Practical, Friendly and Approachable, Inspiring and Positive, Responsible and Trustworthy, Innovative

Brand Values

• •Sustainability and Responsibility
• •Quality and Durability
• •Finnish Design and Workmanship
• •Functionality and Simplicity
• •Customer-Centricity

Best Practices

• •Always Emphasize Practical Benefits and Solutions: Focus on how SINI products make cleaning easier, more efficient, and even enjoyable. Use clear, straightforward language that highlights functionality.
• •Integrate Sustainability Naturally: Weave in messages about recycled materials, durability, carbon-neutral production, and waste reduction as inherent qualities of the products and brand ethos, rather than as an afterthought.
• •Maintain a Friendly and Helpful Voice: Address the audience directly, offer tips, and encourage interaction. Reflect the brand's family-owned heritage and commitment to customer well-being.
• •Showcase Finnish Roots and Quality: Subtly remind the audience of the Finnish design, innovation, and manufacturing standards that underpin the products' quality and durability.
• •Use Positive and Inspiring Language: Connect cleaning with positive outcomes like a happy home, well-being, and contributing to a cleaner planet. Reinforce the "Clean Home. Happy Life." philosophy.

Social Perception

Positive Reputation, Eco-Conscious Choice, Effective Products, Innovative and Practical, Association with Finnish Quality

Copy Examples

• •Headline: SINI: Sparkle Sustainably. Body: Tired of flimsy tools and harsh chemicals? Embrace Finnish-designed durability and eco-friendly cleaning with SINI. Our products aren't just made to last, they're made with our planet in mind. Clean smart, live happy. #SINIcleaning #SustainableHome #FinnishDesign
• •Headline: One Handle, Endless Clean. That's the SINI System. Body: Declutter your cleaning closet! Our versatile SINI System lets you switch between mops, brushes, and squeegees with a single, durable shaft. Quality that lasts, from a family company that cares. Discover practical cleaning. #SINIsystem #SmartCleaning #HomeOrganization
• •Headline: Less Waste, More Wow. Meet SINI Cleaning Tablets. Body: Just add water! Our powerful cleaning tablets dissolve into effective, eco-efficient sprays. Refill your durable SINI bottle again and again. Good for your home, great for the Earth. #SINItablets #EcoFriendlyCleaning #ReduceReuseRecycle
• •Headline: From Our Finnish Factories, With Care. Body: Did you know 80% of SINI products are made in our own carbon-neutral factories in Finland? We believe in quality craftsmanship and responsible production for a cleaner home and a brighter future. #MadeInFinland #SINIsustainability #QualityCleaning
• •Headline: Clean Home, Happy Life. It’s a SINI Thing. Body: Experience the joy of a truly clean home with SINI. Our thoughtfully designed tools make chores easier, so you have more time for what matters. Practical, durable, and always responsible. What's your favourite SINI product? #CleanHomeHappyLife #SINIlove #EverydayCleaning