Brand Tone

Reassuring, Caring/Community-minded

Brand Values

• •Health and Safety
• •Convenience
• •Quality
• •Customer Empowerment
• •Accessibility/Availability

Best Practices

• •Emphasize Trust and Safety: Consistently mention key quality indicators like 'Made in USA,' 'FDA Listed,' and 'Kills 99.9% of Germs' to reassure customers.
• •Focus on the 'On-the-Go' Lifestyle: Frame the product as a solution for busy individuals and travelers, highlighting its portability and ease of use in various situations.
• •Maintain a Helpful, Empowering Voice: Position the brand as a partner in the customer's health and well-being, offering practical solutions.
• •Stick to the product's proven benefits and features, such as ingredient information and effectiveness.
• •Highlight the convenience and portability, emphasizing suitability for travel, purses, and keeping in the car.

Social Perception

Positive: Customers generally appreciate the convenience and portability. Neutral/Slightly Negative: Some mention issues with shipping or the natural alcohol smell.

Copy Examples

• •Make sure to have Singular Wipes for the car, train, plane, office, gym, hospital, hotel, school and restaurant
• •DOES NOT contain harmful ingredients
• •Proudly 'MADE IN USA'
• •FDA Listed OTC Product
• •Singular Wipes aims to empower you to take charge of your well-being