Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Artisanal & Quality-Focused, Honest & Transparent, Warm & Personal

Brand Values

• •Honesty
• •Decency
• •Quality
• •Passion
• •Family
• •Craftsmanship
• •Showcasing Natural Flavors
• •Customer Focus

Best Practices

• •Always Lead with Passion and Quality: Every piece of copy should reflect the genuine enthusiasm for the products and the commitment to using the best single-variety ingredients with less sugar.
• •Embrace the "Jam Fam" Community: Use warm, friendly, and inclusive language. Address customers directly and make them feel part of the Single Variety Co. family.
• •Tell the Story: Weave in elements of the brand's origin, the family-run aspect, and Nicola's founding vision to maintain authenticity and a personal connection.
• •Highlight the "Single Variety" Difference: Consistently explain *why* focusing on a single variety matters – it’s about showcasing the unique, pure flavour of the fruit or chili.
• •Be Descriptive and Evocative: Use vivid language that appeals to the senses when describing the taste, texture, and aroma of the products, helping customers imagine the experience. Think "bursting with sunshine," "cheeky kick," "whisper of mint."

Social Perception

A producer of premium, high-quality, delicious jams and preserves. Authentic and trustworthy, due to their transparency and family-run image. Innovative for their focus on single varieties and unique flavors like chili jams. Worth the price due to the superior taste and quality ingredients. A brand with a personal touch, driven by a passionate founder.

Copy Examples

• •🍓✨ Get ready, Jam Fam! Our NEW Limited Edition Sonata Strawberry & Wild Mint Preserve is here! We've taken the juiciest Sonata strawberries, bursting with sunshine, and paired them with a whisper of fresh wild mint. It’s like a summer garden party in a jar! Lovingly handmade in our Bristol kitchen, with more fruit and less sugar, because that’s how we roll. Grab yours before it’s gone – your toast (and taste buds) will thank you! #SingleVarietyCo #NewJam #ArtisanPreserves #StrawberryMint #JamGood
• •Dare to try our cult hero? Our Jalapeño Jam isn't just a condiment; it's an experience! We carefully select vibrant jalapeños, balancing their cheeky kick with just the right amount of sweetness. Handmade with passion in our Bristol jam factory, this award-winner is packed full of flavour, not sugar. Perfect with cheese, brilliant in burgers, or a secret weapon in your stir-fries. What culinary adventure will our Jalapeño Jam take you on? #JalapenoJam #ChilliLovers #SweetHeat #SingleVariety
• •More than just jam, it's a jar of honesty, decency, and quality. ❤️ From Nicola’s kitchen to our bustling Bristol Jam HQ, our family promise remains the same: to bring you the most delicious, fruit-packed preserves made with love and the finest single varieties. We believe in doing things right, from sourcing the best ingredients to ensuring every spoonful is as good as it can be. Thanks for being part of our journey! #OurValues #FamilyBusiness #QualityFirst
• •(Video of jam bubbling in a pan) The magical sights (and smells!) from the Jam Kitchen today! ✨ We’re lovingly stirring up a fresh batch of our bestselling Passionfruit Preserve. Each jar is packed with tropical sunshine and that signature Single Variety Co. passion. Using only the best fruit means the flavour truly sings! #JamMaking #BehindTheScenes #PassionfruitPerfection #ArtisanMade #BristolFood
• •Give the gift of exceptional taste! 🎁 Our beautifully curated Fruit Preserve Gift Boxes are a journey through Britain’s finest single varieties. Each jar is handmade with more fruit and less sugar, letting the true flavours shine. From tangy raspberries to luscious strawberries, it's a delightful present for the foodie in your life (or a treat for yourself – we won’t tell!). Share the love, share the jam. #GiftIdeas #ArtisanGifts #JamLover #SingleVarietyCo #MadeInBristol