Brand Tone

Sophisticated, reassuring, informative, and subtly luxurious, with a touch of friendly approachability.

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Customer-Centricity & Service
• •Practicality & Innovation
• •Timeless Design & Enduring Elegance

Best Practices

• •Prioritize Clarity and Information: Always explain the "why" behind features – the benefit to the customer (e.g., "Bobble Bouclè with a 50% tighter curl *to prevent snags and catches*").
• •Emphasize Quality and Durability: Consistently use terms that convey longevity and superior construction like "hand-built," "premium," "lifetime warranty," "built to last," "enduring".
• •Weave in Sustainability Naturally: Talk about eco-friendly practices (buy-back, recyclable materials, UK-based production) as integral parts of the brand's quality and responsibility, not just as an afterthought.
• •Maintain a Reassuring and Supportive Voice: Especially when discussing potentially complex aspects like bespoke orders or delivery, use language that inspires confidence and highlights customer support ("Our team is dedicated to making your vision a reality," "We'll keep you updated").
• •Balance Luxury with Practicality: While showcasing luxurious elements (feather-down, plush velvets), always connect them to real-life usability (stain resistance, easy delivery, modularity for different spaces).

Social Perception

A high-quality, customer-focused, and environmentally conscious company that offers durable, luxurious, and practical sofas.

Copy Examples

• •Experience the enduring elegance of our hand-built sofas, crafted with premium materials and a lifetime frame warranty.
• •Go Bespoke: Create a sofa that perfectly complements your style and space with our personalized fabric, color, and sizing options.
• •Our Bobble Bouclè fabric is designed for durability and snag resistance, ensuring your sofa remains beautiful for years to come.
• •Enjoy free shipping and assembly, along with a 100-day money-back guarantee, making your purchase worry-free.
• •We are committed to sustainability, offering a buy-back program to recycle your old sofa and reduce landfill waste.