Brand Tone

Empowering & DIY-focused, Supportive & Educational, Community-Oriented, Accessible & Straightforward, Aware & Responsible (to an extent)

Brand Values

• •Creativity & Self-Expression
• •Accessibility & Affordability
• •Quality
• •Safety & Harm Reduction
• •Community

Best Practices

• •Emphasize Empowerment and Creativity: Consistently use language that inspires users to express themselves and take control of their artistic vision (e.g., "Unleash your inner artist," "Craft your story in ink").
• •Maintain a Supportive and Educational Voice: Regularly share tips, tutorials, and artist spotlights. Use clear, encouraging language in all instructional content and customer interactions. Frame advice positively.
• •Foster Community: Actively engage with user-generated content. Use inclusive language ("our community," "fellow artists"). Encourage sharing and interaction across all platforms.
• •Be Transparent and Responsible: While promoting DIY, subtly weave in reminders about safety, hygiene, and the importance of following instructions. Acknowledge the learning curve and encourage practice. (e.g., "Practice makes permanent," "Safety first, always").
• •Keep it Authentic and Direct: Avoid overly technical jargon where possible. Speak to the user directly and honestly about the hand-poke process and what they can achieve. Focus on the unique, personal nature of stick and poke tattoos.

Social Perception

Popular within the niche of hand-poke tattooing, valued for its product offerings and community engagement. However, this exists within a broader context where DIY tattooing itself is viewed with caution by many professionals due to safety concerns.

Copy Examples

• •Headline: Your Vision, Your Skin, Your Art. The Complete Stick & Poke Journey Starts Here. Body: Dive into the world of hand-poke tattooing with Single Needle. Our kits have everything you need to safely and creatively express yourself, one dot at a time. Quality supplies, trusted by our community.
• •Headline: Hand-Crafted Tattoos, Made by You. For You. Body: Skip the machine, embrace the ritual. Single Needle empowers you with top-notch tools and inks for authentic stick and poke tattoos. Join thousands who've made their mark.
• •Headline: Precision. Artistry. Delivered. Body: Discover the detail and control of single needle tattooing. Our kits are curated for the aspiring and experienced hand-poke artist. Explore our range and start creating today.
• •Headline: More Than a Tattoo, It's a Story You Tell. Body: Single Needle provides the tools, you provide the inspiration. Create tattoos with meaning and intention. Safe, quality supplies for your unique body art.
• •Headline: Join the Stick & Poke Movement. Authentically. Safely. Body: Become part of a thriving community of DIY tattoo artists. With Single Needle, you get premium supplies and the guidance to create tattoos you'll love, responsibly.