Brand Tone

friendly, enthusiastic, and wholesome; positive, lighthearted, and accessible, aiming to sound like a trusted friend.

Brand Values

• •Connection and Togetherness
• •Joy and Fun
• •Simplicity and Accessibility
• •Child Development
• •Passion

Best Practices

• •Always Lead with Joy: Frame every message around the positive emotions of fun, laughter, and connection. Use exclamation points and positive, energetic language where appropriate.
• •Keep it Simple: Avoid industry jargon or overly complex language. Write as if you're explaining the game to a friend. The message should be as easy to understand as the games are to play.
• •Tell the Story: Weave the founding story and the 'why' behind the brand into your communication. Remind your audience that Singa Games was created by parents who wanted better ways to connect with their kids.
• •Focus on 'We,' Not Just 'You': Use inclusive language. Phrases like 'We believe,' 'Let's play,' and 'We share joy' create a sense of community and shared values with the customer.
• •Highlight the Benefits Beyond the Game: It's not just a card game; it's a break from screens, a tool for child development, and a recipe for family memories. Consistently connect the products to these higher-level benefits.

Social Perception

Overwhelmingly positive, with customers frequently mentioning joy, laughter, and the games' effectiveness in creating cherished family memories and engaging children in screen-free activities. The brand is perceived as authentic and mission-driven, with no significant negative feedback.

Copy Examples

• •Forget the screens, it's time for screams... of laughter! 😂 Make this weekend one for the memory books. Our games are easy to learn, quick to play, and guaranteed to bring the whole family to the table. #SingaGames #FamilyFun #BoardGames
• •Dive into a world of emotions! Our 'Pool of Feelings' game is more than just fun; it's a playful way for little ones to explore and express their feelings. Designed by parents, for parents, to help build emotional resilience, one happy (or silly, or brave) face at a time. #KidsDevelopment #SocialSkills
• •At Singa, We Share Joy. We believe games have a magical power to bring people together. Find your next favorite game and start creating unforgettable moments.
• •👋 Psst... Your next family adventure is inside!
• •What's your go-to game for a rainy day? 🌧️ We're on a mission to turn any day into a sunny adventure with games that are all about connection and fun! #TabletopGames #FamilyTime