Brand Tone

Friendly and Relatable, Playful and Modern, Customer-Centric and Appreciative, Passionate and Proud, Aspirational yet Accessible

Brand Values

• •Quality and Durability
• •Aesthetics and Style
• •Functionality
• •Personalization and Individuality
• •Customer Satisfaction and Care
• •Sustainability/Eco-Consciousness
• •Small Business/Community Focus

Best Practices

• •Embrace "Friendly Expert": Write as if you're a knowledgeable friend who's genuinely excited about helping the customer find the perfect, high-quality bottle. Use clear, positive language.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," briefly mention the materials (food-grade stainless steel), insulation capabilities, or the care taken (hand-inspected orders).
• •Inject Personality (Playful & Modern): Don't be afraid to use contemporary language, humor where appropriate (like on TikTok), and relatable phrases like "emotional support water bottle." Keep it authentic to the small business feel.
• •Spotlight Customization and Personal Stories: Always highlight the unique personalization options. Encourage user-generated content and share customer stories/designs to emphasize individuality.
• •Maintain an Appreciative and Customer-First Dialogue: Use "you" and "your" frequently. Acknowledge customer feedback, express gratitude, and ensure the copy always feels helpful and supportive. Refer to reviews and customer satisfaction when relevant.

Social Perception

Highly Positive, Seen as a Premium, Yet Worthwhile Product, Trusted, Fun and Engaging

Copy Examples

• •Headline: Your Daily Hydration, Elevated. Body: Meet Sinclo: The water bottle that’s as unique as you are. Stunning designs, endless customization, and built to keep up with your life. Sip in style. #SincloStyle #CustomHydration
• •Headline: Not Just a Water Bottle, It's Your Sinclo. Body: From your name to your favorite quote, or even your furry friend’s face – make it unmistakably yours. Durable, beautiful, and your new emotional support water bottle. What will yours say? #MySinclo #PersonalizedPerfection
• •Headline: Ditch Disposable. Embrace Brilliant. Body: Join the Sinclo family and discover hydration that feels good and does good. Premium quality, eco-conscious, and designed on the Gold Coast with love. ✨ #SustainableSipping #SincloQuality
• •Headline: That Feeling When Your Bottle *Gets* You. Body: Cold for 24 hours? Hot for 12? A lid for every mood? Looks amazing on your desk? Yes, yes, yes, and YES. That's the Sinclo promise. Design yours today! #HydrationGoals #AestheticBottle
• •Headline: Built Tough, Designed Beautifully. Body: Life’s an adventure, and your Sinclo is ready for it. Crafted for durability, styled for you, and personalized to tell your story. Adventure on, hydrate better. #SincloAdventures #MadeToLast