Brand Tone

Playful, edgy, urban, authentic

Brand Values

• •Self-expression
• •Originality
• •Urban culture
• •Authenticity
• •Style with ease (Steez)

Best Practices

• •Maintain a consistent playful and slightly edgy tone.
• •Focus on urban style and self-expression.
• •Use slang and cultural references relevant to streetwear and skateboarding.
• •Keep copy concise and visually appealing.
• •Emphasize authenticity and originality.

Social Perception

Cool, trendy, original, connected to streetwear and skateboarding culture

Copy Examples

• •SinSoda Tee: Quench your thirst for style.
• •Plant Seeds Hoodie: Grow your own vibe.
• •SinCity Drippy Cap: Drip too hard.
• •Sin City Style Casual Rib Knit Jumpsuit: Effortless style, maximum comfort.
• •The Rebirth of Steez: Back from the ashes, hotter than ever.