Brand Tone

The predominant brand tone of Sincerely Lumière is sincere, elegant, and aspirational. The language used is warm, inviting, and knowledgeable, without being overly technical. It evokes a sense of calm, luxury, and intentional living. The brand speaks to its audience in a respectful and personal manner, often signing off with "With Love."

Brand Values

• •Well-being and Self-Care
• •Sustainability and Conscious Craftsmanship
• •Elegance and Sophistication
• •Integrity and Peace
• •Community and Connection

Best Practices

• •Maintain a Sincere and Elegant Tone: Always use warm, inviting, and sophisticated language. Avoid slang or overly casual phrasing to uphold the brand's premium positioning.
• •Focus on "Why" Not Just "What": Instead of only describing the product's features (e.g., "soy wax candle"), focus on the benefit and experience it provides (e.g., "create a tranquil atmosphere for your evening wind-down").
• •Incorporate Brand Values into Messaging: Regularly weave in keywords and concepts related to self-care, sustainability, craftsmanship, and well-being. This reinforces the brand's identity and what it stands for.
• •Use Storytelling to Connect: Share the inspiration behind scents, the process of making the products, or customer stories. This creates a more personal and emotional connection with the audience.
• •Develop a Consistent Brand Lexicon: Create a list of on-brand words and phrases (e.g., "sanctuary," "ritual," "handcrafted," "balance," "stillness," "elevate") and use them consistently across all platforms to build a recognizable brand voice.

Social Perception

Sincerely Lumière is perceived by its customers and the public as a high-quality, trustworthy, and aspirational brand. It is seen as a go-to for luxury home fragrances that are both beautiful and ethically produced. The founder's personal involvement and the brand's transparency about its process and values contribute to a positive and authentic image. The brand is often associated with moments of calm, self-indulgence, and creating a special atmosphere at home.

Copy Examples

• •Unwind and embrace the evening with the deep, enchanting notes of our Plum Noir candle. Let the rich scents of dark plum and sensual musk envelop you, transforming your space into a sanctuary of calm. The perfect companion for your end-of-day ritual. #SincerelyLumiere #SelfCare #LuxuryCandles #HomeFragrance #EveningRitual
• •Headline: Find Your Moment of Stillness. Body: In the hustle of daily life, creating a space for peace is essential. Our hand-poured, sustainable candles are crafted to bring balance and tranquility to your home. Infused with fine fragrances and essential oils, each candle is a simple luxury for your well-being. Discover your signature scent today.
• •Headline: The Art of Fragrance, The Heart of Your Home. Sub-headline: Experience consciously handcrafted home and bath fragrances, designed to nurture your well-being and elevate your everyday moments.
• •Subject: The Inspiration Behind Our Newest Scent Body: Hello [Customer Name], Have you ever experienced a scent that instantly transports you to another place and time? Our founder, [Founder's Name], found the inspiration for our new 'Coastal Breeze' collection during a quiet morning walk along the shore. We've captured that moment of serene solitude—the crisp sea air, the gentle warmth of the sun—in a bottle, just for you. We invite you to be the first to experience it.
• •Voiceover/Text: Ever wonder how your favorite Sincerely Lumière candle is made? It all starts with sustainable, luxury CocoSoy wax. Each one is hand-poured with love and intention, right here in our London studio. We blend the finest fragrance oils to create scents that tell a story. From our hands to your home, it's a little piece of tranquility.