Brand Tone

Inspiring & Creative, Natural & Eco-Conscious, Supportive & Enabling, Professional & Quality-Oriented, Appreciative

Brand Values

• •Nature & Natural Beauty
• •Creativity & Artistic Expression
• •Quality & Durability
• •Support & Collaboration
• •Accessibility

Best Practices

• •Always Emphasize 'Natural' and 'Quality': Consistently use words like "natural," "organic," "preserved," "high-quality," "eco-friendly" to reinforce these core values in all communications.
• •Use language that empowers and inspires them (e.g., "realize your vision," "unleash your creativity," "design your dream").
• •Focus on Longevity and Sustainability: Highlight the lasting nature of preserved and dried goods as a benefit, contrasting with ephemeral fresh products, and tie this into a more sustainable choice.
• •Be Supportive and Informative: Provide helpful descriptions, ideas for use, and showcase the possibilities the products offer, reinforcing the brand's role as an enabler and partner.
• •Showcase creations by customers and independent creators using Si-nature products to build a sense of community and inspire others.

Social Perception

Trusted for its focus on natural and organic products, catering to a market interested in sustainable and stylish decor. Perceived as a shop and platform that fosters a sense of community and partnership.

Copy Examples

• •Si-nature supports your passion with quality materials and a world of inspiration.
• •Discover our exquisite range of preserved Icelandic moss, perfect for bringing a touch of nature to your next creative project.
• •Unleash your creativity with our preserved flowers and plants, designed to inspire and elevate your space.
• •Create stunning, long-lasting floral arrangements with our high-quality, preserved eucalyptus.
• •Join our community of creators and share your unique designs using Si-nature's natural and sustainable products.