Brand Tone

elegant, confident, and empowering

Brand Values

• •Timelessness
• •Craftsmanship
• •Quality Materials
• •Individuality and Comfort
• •Empowerment

Best Practices

• •Lead with Empowerment: Always use language that inspires confidence and strength. Words like 'empower,' 'confident,' 'bold,' and 'statement' should be staples in your brand vocabulary.
• •Highlight Craftsmanship and Quality: Consistently mention the attention to detail, the quality of the fabrics, and the fine craftsmanship to reinforce the brand's core values.
• •Maintain an Elegant Tone: Keep the language sophisticated and refined. Avoid overly casual slang or jargon to maintain the brand's high-end appeal.
• •Tell a Story: Frame collections and individual pieces within a narrative. Use collection names like 'Harmonic Moods' or 'East Meets West' to evoke a particular feeling or story that resonates with the target audience.
• •Focus on the Feeling: Go beyond describing the product's features. Describe how the garment will make the customer feel confident, elegant, comfortable, or powerful.

Social Perception

The public and customer perception of Simran Kochher is highly positive, focusing on the quality and aesthetic of the apparel. Customers express being 'extremely happy' with their purchases, praising the fitting and detailed work. The brand is perceived as offering high-quality, elegant, and fashionable clothing that makes the wearer feel special and confident. The description of a dress as 'celebrity kinda' suggests that the brand is seen as luxurious and in line with high-end fashion trends. The label is positioned as a desirable choice for those seeking unique and well-crafted Indo-Western ensembles.

Copy Examples

• •Introducing 'The Royal Dream' Collection. Where timeless elegance meets modern regality. Each piece is crafted to make you feel like the queen you are. Discover the collection and embrace your inner royalty. #SimranKochher #TheRoyalDream #IndianCouture #TimelessElegance
• •Command the room. Our 'Business Of Fashion' Co-Ord Set is designed for the woman who leads with style and confidence. Sharp tailoring, impeccable quality, and a touch of boldness. Be the boss lady. #SimranKochher #PowerDressing #BossLady
• •Effortless Expression. Our designs blend the best of Western and Indian styles, created with impeccable craftsmanship and the finest fabrics. For the woman who defines her own elegance. Shop Now.
• •Hello [Name], ready to make a statement? Discover our new Beguiling Blazer Co-Ord Set. It ’s more than an outfit; it ’s a feeling of polished confidence. Perfect for your next big moment. #SimranKochher #EffortlessStyle
• •The Bold Bronze Beauty Lehenga Set: A masterpiece of traditional craftsmanship and contemporary design. Intricately embellished with handwork, this set is for the woman who shines with confidence and grace. A timeless piece for your most cherished occasions.