Brand Tone

Encouraging, Supportive, Creative, Inspiring, Artisanal, Knowledgeable, Stylish, Elegant, Friendly, Approachable

Brand Values

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Accessibility & Inclusivity
• •Joy & Happiness
• •Education & Empowerment

Best Practices

• •Emphasize Ease & Achievability: Always highlight how even beginners can achieve beautiful results. Use encouraging language like 'you can do it,' 'simple steps,' 'perfect for new makers.'
• •Focus on the Joy of Creation: Connect the act of making with positive emotions – happiness, fun, confidence, and the pride of wearing something handmade.
• •Highlight the Unique Style & Beauty: Use descriptive adjectives that reflect the aesthetic (e.g., elegant, charming, cute, stylish, beautiful lines) and emphasize how the hats enhance the wearer's look.
• •Maintain a Supportive & Gentle Voice: Avoid overly technical jargon where possible, or explain it clearly. The tone should feel like a helpful teacher or a passionate friend sharing their craft.
• •Incorporate Japanese Cultural Nuances (Subtly for English copy): While the main copy is in English for the international store, the essence of 'kawaii' (cuteness/charm) and the dedication to meticulous craftsmanship (a hallmark of Japanese design) can be woven in through word choice and the overall feeling of warmth and precision. For instance, phrases like 'delightful details' or 'charming silhouette.'

Social Perception

Helpful, Reliable for Crafters, Source of Stylish & Unique Designs, Authentic & Passionate, Community-Oriented, Primarily Japanese with Growing International Reach.

Copy Examples

• •Headline for a new beret pattern: 'Craft Your Charm: Meet the [Pattern Name] Beret! Easy-to-follow steps for a touch of handmade elegance. Perfect for sunny strolls & creative afternoons.'
• •Social Media Post (Instagram/Pinterest): 'Unlock your inner milliner! ✨ Our [Pattern Name] pattern makes it simple to create a hat that’s uniquely YOU. Swipe to see the beautiful details and imagine the possibilities. #SimprinHats #HandmadeHappiness #DIYFashion #SewStylish'
• •Email to Newsletter Subscribers about a Tutorial: 'Ready for a weekend of joyful making? Our new video tutorial for the popular Sunnycircle Beret is here! We’ll guide you through each step, making it easier than ever to craft this beloved design. Let’s make something beautiful together! [Link to video]'
• •Product Description Snippet: 'Experience the Simprin difference: meticulously designed patterns born from 20+ years of hat-making passion. Create a [Hat Type, e.g., 'Cloche'] that not only looks stunning but feels wonderful to wear. Simple to start, delightful to finish.'
• •About Us Excerpt: 'At Simprin, we believe in 'More fun than usual, More happiness than usual.' It starts with a pattern and blossoms into a hat you’ll adore. Join our community of happy makers and add a touch of handmade beauty to your everyday.'