Brand Tone

humorous, referential, and enthusiastic; informal and friendly

Brand Values

• •Passion for Pop Culture
• •Community and Connection
• •Creativity and Originality
• •Quality and Craftsmanship
• •Authenticity and Transparency

Best Practices

• •Stay True to the Source Material: The humor and appeal of SimpPins come from their deep understanding of the pop culture they reference. Continue to use direct quotes, in-jokes, and subtle nods that true fans will appreciate.
• •Maintain a Friendly and Informal Voice: The use of colloquial language and a conversational tone makes the brand feel approachable and authentic. Avoid overly corporate or formal language.
• •Engage Directly with the Community: Continue to be an active participant in the online communities where your customers gather. Answer questions, respond to comments, and share user-generated content to foster a sense of belonging.
• •Inject Enthusiasm and Passion: Let your genuine excitement for your products and the pop culture that inspires them shine through in your copy. This passion is contagious and will resonate with your audience.
• •Keep it Clever and Witty: The brand's intelligence and wit are key differentiators. Continue to create clever mash-ups and write copy that is as smart and funny as the shows you are referencing.

Social Perception

niche and highly-regarded brand within the enamel pin collecting community; customers appreciate the cleverness of their designs and the high quality of their products; perceived as being run by genuine fans who are passionate about what they do; authenticity fosters strong loyalty and a positive reputation; seen as an approachable and community-focused business

Copy Examples

• •An unforgettable luncheon! Well, Seymour, you are an odd fellow, but you steam a good ham. Now you can own this delightful culinary catastrophe in pin form. Perfect for your apron, jacket, or any time you feel like exercising in the kitchen. Skinner-approved, we swear.
• •Me Hoy Minoy! We've used the magic pencil to bring this Doodle to life! Our new pin is dropping this Friday at 3 PM EST. Get ready to add this masterpiece to your collection. Just don't let him get near any wrenches!
• •Worst. Day. Ever. without this pin! If you can quote every line from the monorail episode, our collection is for you. We make high-quality, clever pins for the ultimate Simpsons fan. Shop now and get 10% off your first order with code: MONORAIL
• •When you see the perfect meme and have the perfect pin to match. #MemeLife #PinGameStrong #PopCulture
• •A sale so good, it's... un-possible! For a limited time, get 20% off our entire collection of pop culture pins and stickers. It's the perfect chance to grab that pin you've been eyeing. Don't have a cow, man, just get shopping!