Brand Tone

Value-Driven and Economical, Direct and Informative, Convenience-Focused, Expansive and Abundant, Customer-Centric (Aspired), Australian Identity

Brand Values

• •Affordability/Value for Money
• •Vast Selection/Variety
• •Convenience
• •Customer Satisfaction
• •Australian Ownership
• •Quality (at a price point)
• •Growth and Expansion
• •Sustainability (Emerging)

Best Practices

• •Prioritize Value Messaging: Always highlight cost savings, discounts, or "wholesale" benefits. Use words like "bargain," "save," "discount," "affordable," "unbeatable price."
• •Emphasize Variety and Scale: Regularly use terms like "huge range," "massive selection," "everything you need," "one-stop-shop," or specific numbers if impressive (e.g., "500,000+ products").
• •Maintain a Direct and Clear Voice: Get straight to the point. Use simple, accessible language that appeals to a broad audience looking for deals. Avoid overly complex jargon or overly aspirational language that doesn't align with the discount focus.
• •Incorporate Australian Identity: Where appropriate, mention "Australian owned and operated" to build trust and local connection, as this is a stated part of their identity.
• •Use Strong Calls to Action: Encourage immediate purchase with phrases like "Shop Now," "Save Today," "Discover Deals," "Don't Miss Out," reflecting the direct, sales-focused nature of the brand.

Social Perception

Generally Positive for Price and Range, Mixed on Service and Quality Consistency, Seen as a Discount Retailer, Reliable for Some, Risky for Others

Copy Examples

• •Headline: Australia's Biggest Deals, All in One Place! Body: Why pay retail? Simply Wholesale brings you a GIGANTIC range of everything you need – from homewares to tech – at prices that can't be beaten. Shop smarter, live better, and get it all delivered fast! CTA: Discover Your Next Bargain!
• •Headline: Your Whole Wishlist, Wholesale Prices. Body: Dreaming of a home makeover, the latest gadgets, or new gear for your hobbies? Find over 500,000 products at Simply Wholesale and make it happen for less. Australian owned, satisfaction focused. CTA: Shop & Save Big Today!
• •Headline: Don't Just Shop. Shop Simply Wholesale. Body: Get more for your money with Australia's favourite online discount department store. We cut out the middleman to bring you quality products directly from the source. Fast dispatch, huge variety, unbeatable value. CTA: Explore Our Range!
• •Headline: Everything You Need, For Less Than You'd Expect. Body: From everyday essentials to that special something, Simply Wholesale is your go-to for incredible deals. Join over 1 million savvy Aussie shoppers enjoying top brands and amazing prices. CTA: Start Saving Now!
• •Headline: Big Brands. Small Prices. Simply Delivered. Body: Experience the Simply Wholesale difference: a massive selection, fantastic discounts, and the convenience of shopping online. Australian owned and operated, we're here to help you save. CTA: Find Your Perfect Product!