Brand Tone

Authentic, Nurturing, and Uplifting

Brand Values

• •Prioritizing Self-Care
• •Celebrating Individuality
• •Promoting Mental Wellness
• •Community Connection

Best Practices

• •Lead with "Why": Always connect the products back to the core values of self-care, wellness, and individuality. Instead of just describing a scent, describe the feeling or state of mind it’s meant to inspire.
• •Use "You/Your" Language: Speak directly to the customer to create a personal and nurturing connection. Frame the copy around their needs and their experience (e.g., "Your peace," "Give yourself permission").
• •Embrace Authenticity: Continue sharing the founder's story and the "why" behind the brand, including the journey into mental health counseling. This transparency builds trust and differentiates the brand.
• •Be an Encouraging Voice: Position the brand as a supportive partner in the customer's wellness journey. Use uplifting and empowering language that encourages them to prioritize themselves.
• •Maintain a Consistent Visual Identity: Ensure that all photos and videos reflect the brand's calm, clean, and nurturing aesthetic. The visuals should feel as serene and authentic as the copy sounds.

Social Perception

Approachable, Purpose-Driven, and Community-Focused

Copy Examples

• •Your peace is not negotiable. Our 'Protect My Peace' candle is hand-poured with calming notes of lavender and chamomile to create a sanctuary in your own space. Light it, breathe deeply, and give yourself permission to just be. #SimplyUniqueSelfCare #ProtectYourPeace #MentalWellness
• •Feeling overwhelmed? It’s time for a reset. Our Self-Care Gift Box is more than just products; it's a ritual. From our aromatic bubbling bath salts to our skin-smoothing scrubs, every item is a step toward a more relaxed you. You deserve this moment. Shop the full experience at itssimplyuniquellc.com. #SelfCareRoutine #MentalHealthMatters #HandmadeWithLove
• •Not a morning person? We get it. Our 'Energy' Shower Steamer is your secret weapon. As the steam of your shower activates the citrus and eucalyptus essential oils, you'll be enveloped in an invigorating aroma designed to awaken your senses and focus your mind. Place one in the corner of your shower and start your day the Simply Unique way.
• •Every order you place does more than just support a small business. You’re choosing to prioritize your well-being, and we’re so honored to be a part of that. Each package is sent with love and the hope that it brings you a moment of peace. Thank you for being on this journey with us! 🙏 #SmallBusinessOwner #PackagingOrders #SelfCareJourney #CLT
• •More Than a Scent. It's a Mood. Handcrafted candles, scrubs, and bath essentials designed to enhance your self-care ritual and support your mental well-being. Discover your unique moment of calm. Shop The Collection