Brand Tone

friendly, personal, and aspirational

Brand Values

• •Simplicity
• •Affordability
• •Sustainability
• •Personal Connection

Best Practices

• •Maintain a Personal Voice
• •Emphasize Core Values
• •Tell a Story
• •Focus on Benefits, Not Just Features
• •Engage with Your Community

Social Perception

charming and trustworthy small business

Copy Examples

• •Meet your new go-to dress! ✨ The 'Seaside Striped Maxi' is all about effortless style and endless versatility. Dress it up with wedges for a summer wedding or keep it casual with sandals for a beach day. Ready to do more with less? Tap to shop! #SimplyStatedStyle #CapsuleWardrobe #EffortlessFashion
• •Tired of a closet full of clothes and nothing to wear? At Simply Stated Boutique, we believe in the power of a simple, beautiful wardrobe. Discover affordable, versatile pieces you'll reach for season after season. Because true style is about owning less and loving it more. Explore our collection! [Link to website]
• •Effortless Style, Simply Stated. Build a wardrobe you love with our curated collection of timeless pieces. Free shipping on orders over $100.
• •Hey lovely! Hanna here. I started Simply Stated with a simple dream: to make beautiful, versatile style accessible to everyone. This week, I'm sharing my top 3 tips for building a capsule wardrobe that you'll adore. Let's embrace the 'do more, while owning less' philosophy together! [Link to blog post]
• •The 'Everyday Chambray Shirt' is a true wardrobe hero. Made from soft, breathable cotton, it's the perfect layering piece for any season. Pair it with white denim for a classic look or throw it over a sundress for a relaxed vibe. This is one of those pieces you'll wonder how you ever lived without. Simplicity at its finest.