Brand Tone

Stylish & Edgy, Modern & Unique, Confident & Expressive, Approachable & Customer-Focused (in service), Playful & Trendy (on TikTok)

Brand Values

• •Individuality & Self-Expression
• •Style without Sacrificing Protection
• •Quality
• •Customer Satisfaction
• •Modernity & Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., edgy, stylish, confident, modern), key messaging points, approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Focus on "Statement" and "Style": Consistently use language that emphasizes individuality, self-expression, and the unique aesthetic of the products. Words like "statement," "unique," "bold," "artistic," "modern," and "style" should be staples.
• •Balance Edge with Quality/Protection: While the designs are edgy, ensure copy also reassures customers about the protective qualities and material standards, aligning with their value proposition.
• •Adapt to the Platform, but Maintain Core Identity: While TikTok content can be more playful and trend-driven, the core message of unique style and self-expression should still resonate. Instagram can focus more on aesthetic visuals and confident captions.
• •Incorporate User Language (Authentically): Monitor how customers describe the brand and products in reviews and social comments. Authentic, positive customer language can sometimes be woven into copy (e.g., "customers love our cool designs") to build relatability, while still maintaining the brand's established voice.

Social Perception

Positive for Design & Style, Mixed on Quality/Price Value, Appreciation for Uniqueness, Generally Good Customer Service, Seen as a Smaller, Niche Brand

Copy Examples

• •Headline: Don't Be Basic. Your Phone Deserves Better. Body: Tired of blending in? SIMPLYMDRN delivers statement-making phone cases that scream *you*. Style, meet protection. Dare to be different. (Platform: Instagram/Facebook Ad)
• •Headline: Unleash Your Alter Ego. Body: Your phone is an extension of you. Wrap it in art that speaks your language. From dark and daring to vibrant and visionary, find your perfect armor. Shop SIMPLYMDRN. (Platform: Website Homepage Banner)
• •Headline: Protection That Doesn't Cramp Your Style. Body: Who said tough can't be stunning? Our cases are built to withstand the daily grind while turning heads. Modern designs, serious defense. Explore the collection. (Platform: Product Category Page)
• •Social Media Caption (Instagram/TikTok): Image/Video: Dynamic shot of a phone with a striking SIMPLYMDRN case. Text: Elevate your everyday. Our [Case Name] case isn't just protection, it's a vibe. What's your phone wearing today? 🔥 #SimplyMDRN #UniquePhoneCase #StatementPiece #TechStyle (Platform: Instagram/TikTok Post)
• •Email Subject Line: Your Next Style Obsession Has Arrived. Email Body Snippet: Forget boring. Discover SIMPLYMDRN's latest drop of unique phone cases – designed to protect your tech and express your edge. Limited editions inside. (Platform: Email Marketing)