Brand Tone

friendly, approachable, enthusiastic, appreciative, quality, luxury (handmade luxury), and trustworthy

Brand Values

• •Quality
• •Customer Satisfaction
• •Handmade/Artisanal
• •Affordability
• •Family-Oriented
• •Passion for Fragrance

Best Practices

• •Embrace 'Family-Run' Warmth: Always write with a friendly, personal, and approachable tone. Use 'we' and 'our family' to reinforce this. Avoid overly corporate or impersonal language.
• •Highlight 'Handmade Luxury': Consistently use descriptive words that convey quality, care, and the luxurious yet accessible nature of the products (e.g., 'hand-poured,' 'artisan,' 'premium,' 'highly scented,' 'exquisite,' 'indulgent').
• •Be Genuinely Appreciative: Regularly express gratitude to customers in social media interactions, email marketing, and even on packing slips. Share positive feedback (with permission) to build social proof and show you value their opinions.
• •Focus on the Sensory Experience: Use vivid and evocative language to describe scents and the ambiance they create. Help customers imagine how the products will make their homes feel.
• •Maintain Clarity and Trust: Clearly communicate product information (ingredients, CLP compliance, burn times, etc.) and be transparent about your processes. This builds confidence and reinforces the trustworthy aspect of the brand.

Social Perception

reliable provider of high-quality, beautifully scented handmade home fragrance and bath products. They are seen as a friendly, customer-focused small business that offers good value

Copy Examples

• •✨ Get ready to transform your home into a cozy haven! ✨ Introducing our NEW [Scent Name] handmade soy wax melts! Lovingly poured by our family for yours, this enchanting aroma will fill your space with [describe scent notes, e.g., warm vanilla, uplifting citrus, calming lavender]. Experience long-lasting, high-quality fragrance that’s simply magnificent. Tap to shop and let the magic unfold! #SimplyMagnificent #HandmadeWithLove #NewScent #WaxMelts #HomeFragrance #SupportSmallBusiness #LuxuryForLess
• •Tired of scents that fade too fast? 😔 At Simply Magnificent, we believe your home deserves long-lasting, luxurious fragrance without the hefty price tag! As a family-run business, we hand-pour every soy wax melt, candle, and room spray with love and the finest ingredients. Discover your new favorite scent today and see why our customers say our products are 'absolutely amazing'! ❤️ Shop now: [Link to website] #HomeSweetHome #HandmadeLuxury #FamilyBusiness #ScentedBliss #SimplyMagnificentLTD
• •Hello [Customer Name], just a little something to brighten your week! 😊 As a valued member of the Simply Magnificent family, we’re giving you an exclusive 15% off your next order of our handcrafted home fragrances. Treat yourself (or someone special!) to our highly scented wax melts, beautiful candles, and more. Use code THANKYOU15 at checkout. Happy scenting! Warmly, The Simply Magnificent Team [Link to website]
• •Indulge in the captivating aroma of our [Product Name] Luxury Soy Candle. Hand-poured with care in our [Location, e.g., workshop], this exquisite candle blends [mention key scent notes] to create an atmosphere of pure bliss and relaxation. Made with high-quality soy wax for a cleaner, longer burn, it’s the perfect touch of everyday luxury for your home. Dimensions: [...] Burn Time: Approx. [...] Hours. Fully CLP compliant for your peace of mind.
• •What's your all-time favourite home fragrance note? ✨ Are you team fruity, floral, woody, or something else entirely? We'd love to know! P.S. We might just have your dream scent in our handmade collection! 😉 #SimplyMagnificent #ScentTalk #HomeFragranceLove #HandmadeCandles #WaxMeltsUK