Brand Tone

Sophisticated & Elegant, Inspiring & Aspirational, Personal & Welcoming, Professional & Service-Oriented

Brand Values

• •Simplicity & Timelessness
• •Quality & Beauty
• •Comfort & Refuge
• •Personalization & Client Focus
• •Transformation

Best Practices

• •Use aspirational language that speaks to creating a 'haven,' a 'sanctuary,' or a space that nurtures and inspires.
• •Consistently refer to the lasting nature of good design, the quality of materials and curated items, and the pursuit of a 'timeless look.'
• •While emphasizing the brand's signature style, always bring it back to how this style can be tailored to the individual client, reflecting their personality and needs, backed by professional service.
• •Showcase before-and-after transformations to highlight the impact of Simply Made Home's services.
• •Incorporate customer testimonials and stories to build trust and credibility.

Social Perception

A source for creating stylish, comfortable, and personalized living spaces, particularly in the Idaho area. The association with 'timeless' and 'classic meets modern' aesthetics suggests a perception of sophistication and lasting style. Mentions of sourcing well-loved products and listening to customers likely contribute to a perception of a brand that is both curated and responsive.

Copy Examples

• •We blend sophisticated style with a welcoming touch to make your house truly feel like home.
• •Ready to transform your home into a haven of stylish comfort and refuge?
• •Creating timeless looks through beautiful neutral tones, natural elements, and textures.
• •Simply Made Home: Your partner in crafting a space that reflects your unique style and personality.
• •Experience the joy of a home transformed. Contact Simply Made Home for full-service interior design.