Brand Tone

Creative & Artistic, Inspiring & Relatable, Calm & Cozy, Authentic & Transparent, Friendly & Approachable

Brand Values

• •Creativity & Passion
• •Originality & Quality
• •Entrepreneurial Spirit & Independence
• •Connection & Community
• •Inspiration & Joy

Best Practices

• •Stay Authentic: Share your genuine passion for your art and the ups and downs of your creative journey. Authenticity builds trust and resonates with your audience.
• •Visual Consistency: Ensure your visual branding (colors, style of illustration, photography) across all platforms aligns with the cozy, artistic, and nostalgic feel of your work. This reinforces the brand's identity.
• •Engage Personally: When responding to comments or messages, maintain a friendly, approachable, and appreciative tone. This fosters a sense of community.
• •Tell Stories: Use storytelling in your captions, blog posts, and videos. Share the inspiration behind your pieces or anecdotes from your life as an artist. This makes your brand more relatable and memorable.
• •Highlight Values: Subtly weave your brand values (creativity, quality, joy) into your communication. For example, when describing products, mention the quality of materials or the joy a piece is intended to bring.

Social Perception

Positive & Appreciative, Engaged Community, Recognized Artist, Inspirational Figure

Copy Examples

• •Instagram Post (New Print Release): Escape to your happy place ☕✨ Our new 'Cozy Corner Bookstore' print is here to bring warmth and a touch of nostalgia to your walls. Hand-illustrated with love by Katy. Shop the collection now (link in bio!) #SimplyKaty #ArtPrint #BookLover #CozyHome #Illustration
• •Email Newsletter (Studio Insights): Hello art lovers! This month, Katy takes you behind the scenes in the studio, sharing her inspiration for the upcoming Spring Collection and a few productivity tips for fellow creatives! Plus, a little sneak peek just for our subscribers... Read more on the blog! [Link]
• •Product Description (Calendar): Journey through a year of beautiful destinations with the Simply, Katy 2025 Wall Calendar. Each month features a unique, vibrant illustration designed to spark joy and inspire your next adventure. Printed on high-quality, sustainable paper – a perfect gift for yourself or a loved one.
• •TikTok Video Caption (Process Video): Watch the magic happen! ✨ From a blank canvas on Procreate to a finished travel art print ready for your home. What destination should I illustrate next? Let me know in the comments! 👇 #SimplyKaty #ProcreateArt #ArtistLife #SmallBusinessUK #TravelArt #IllustrationProcess
• •Website 'About Me' Snippet: Hi, I'm Katy, the artist and illustrator behind Simply, Katy. From my cozy studio in the UK, I pour my passion for travel, nature, and all things charming into creating art that makes you smile. My dream is to bring a little piece of joy and inspiration into your home, one illustration at a time.