Brand Tone

Sophisticated, Trustworthy, and Appreciative (of the artist and the art)

Brand Values

• •Authenticity: Ensuring that the prints sold are genuine Jack Vettriano works.
• •Quality: Providing high-quality prints, framing, and packaging.
• •Customer Service: Offering personal, prompt, and considerate service.
• •Exclusivity & Rarity: Specializing in Limited Edition Prints, Artist's Proofs, and rare secondary market pieces.
• •Legacy: Contributing to the continued appreciation and accessibility of Jack Vettriano's art.

Best Practices

• •Embrace Evocative Language: Use words that mirror the mood of Vettriano's art – terms like "allure," "nostalgia," "mystery," "romance," "elegance," "cinematic," "timeless," and "intrigue."
• •Prioritize Authenticity and Trust: Consistently mention "official stockist," "authenticated prints," "carefully sourced," and "certificate of authenticity" where appropriate to reassure buyers.
• •Speak to the Collector and the Admirer: Acknowledge both the investment value (rarity, limited editions, signed pieces) and the deep emotional connection people have with Vettriano's art. Use phrases that resonate with art lovers and those seeking to own a piece of a story.
• •Maintain a Respectful and Appreciative Voice for the Artist: Always refer to Jack Vettriano and his work with a tone of admiration and respect for his unique style and significant impact.
• •Ensure Clarity and Professionalism: While the art evokes emotion, the brand's communication regarding sales, product details, and services should be clear, precise, and professional, reflecting the reliability of the business. This includes impeccable grammar and spelling.

Social Perception

Customers perceive the brand as reliable, offering high-quality, authentic products and excellent personal service. General public & art enthusiasts see Jack Vettriano as an immensely popular artist with broad appeal, accessibility and whose limited edition prints are seen as collectible items.

Copy Examples

• •Headline for a new limited edition print: "Own a Moment of Timeless Romance: The Latest Signed Limited Edition from Jack Vettriano, Exclusively at Simply Jack Vettriano."
• •About Us snippet: "At Simply Jack Vettriano, we are dedicated to preserving and sharing the evocative world of one of Britain's most popular artists. As official stockists, we provide authenticated, museum-quality prints, ensuring each piece reflects the true essence of Vettriano's vision. Discover the story behind every shadow and glance."
• •Social media post for a well-known piece: "Revisit the enigmatic allure of 'The Singing Butler.' A masterpiece that continues to captivate hearts worldwide. Find your authentic Jack Vettriano print, meticulously sourced and beautifully presented, only at Simply Jack Vettriano. #JackVettriano #SimplyJackVettriano #ArtCollectors #TimelessArt"
• •Email subject line for a newsletter: "An Invitation to Intrigue: New Arrivals & Rare Finds from Jack Vettriano."
• •Product description for a print: "Immerse yourself in the sophisticated narrative of 'Morning News'. This Artist's Proof, signed by Jack Vettriano, offers a rare glimpse into the artist's intimate portrayals of life and longing. Each print is a testament to Vettriano's enduring legacy, presented with the care and authenticity you expect from Simply Jack Vettriano."