Brand Tone

Youthful & Trendy, Approachable & Friendly, Empowering & Expressive, Reassuring & Safe

Brand Values

• •Self-Expression
• •Freedom & Flexibility
• •Quality & Safety
• •Accessibility & Affordability
• •Innovation

Best Practices

• •Stay Youthful and Conversational: Use relatable language, contemporary slang (appropriately), and emojis where suitable (especially on social media). Avoid overly formal or technical jargon.
• •Focus on Empowerment and Expression: Frame tattoos as a tool for self-discovery and showcasing individuality. Use words that inspire confidence and creativity.
• •Highlight "No Commitment, All Fun": Continuously reinforce the temporary and trial aspect. Emphasize the freedom to change styles without regret. This addresses a key customer motivation.
• •Reassure with Safety and Quality: Consistently mention skin-safe materials, FDA approval, and the realistic look of the tattoos to build trust and address potential concerns.
• •Visual-Verbal Harmony: Ensure the copy complements the visual style – which is typically trendy, vibrant, and showcases the tattoos in appealing ways. The language should evoke the same feeling as the images.

Social Perception

Fun & Fashionable Accessory, Good Quality for Temporary Tattoos, Good for Trialing Permanent Tattoos, Growing Brand in India

Copy Examples

• •Headline: Dare to be different, today. ✨ Body: Your skin is a canvas. Your style is a story. Express it your way with Simply Inked. From subtle statements to bold designs, find the perfect temporary tattoo to match your mood. Skin-safe, stunningly real. #SimplyInked #ExpressYourself #TemporaryTattooFun
• •Headline: Test Drive Your Ink! 🤘 Body: Thinking about a permanent tattoo but not 100% sure? Our realistic temporary and semi-permanent tattoos are here to help you commit (or not!). Try on styles, placements, and vibes before taking the plunge. No regrets, just great art. #SimplyInked #TattooTrial #Inkspiration #NoCommitment
• •Headline: Weekend Vibes Activated! 🚀 Body: Got plans? Elevate your look instantly with a Simply Inked tattoo. Easy to apply, easy to wow. From festival fields to beach days, let your tattoo do the talking. Shop our latest collection now! #SimplyInked #WeekendLook #TemporaryTattoos #StyleUpgrade #PainlessArt
• •Headline: Safe Ink, Seriously Stunning. 🌱💖 Body: We believe in looking good AND feeling good. That’s why our temporary tattoos are made with FDA-approved, skin-friendly, plant-based ingredients (for semi-perms!). Express your creativity without the worry. Beautiful, vibrant, and always safe. #SimplyInked #SkinSafeTattoos #ConsciousBeauty #TemporaryArt #SafeExpression
• •Headline: Your Story, Beautifully Inked (For Now!). 😉 Body: “Tattoos… are the stories in your heart, written on your skin.” With Simply Inked, you can change your chapter whenever you like! Explore thousands of designs or create your own. Let your true self shine, temporarily. #SimplyInked #BeYoutiful #SelfExpressionJourney #TemporaryStory #RealisticTattoos