Brand Tone

Warm, soulful, aspirational, gentle, comforting, inviting, personal, authentic, simple, and educational. The tone focuses on creating a feeling and guiding customers towards a Hygge lifestyle, emphasizing genuine connections and handcrafted simplicity.

Brand Values

• •Comfort & Coziness
• •Well-being & Joy
• •Connection & Togetherness
• •Quality & Craftsmanship
• •Simplicity & Mindfulness

Best Practices

• •Lead with Feeling, Follow with Function: Always start by describing the emotion or experience the product creates (e.g., "a feeling of calm," "an invitation to connect"). Then, describe the product's features (e.g., "made from 100% natural jute," "features a minimalist design"). This reinforces the brand's core value of selling a lifestyle, not just objects.
• •Maintain a "Soulful" Vocabulary: Create a brand glossary of preferred words. Consistently use terms like soulful, warm, cozy, joy, tranquility, simple, handcrafted, curated, embrace, moment, and sanctuary. Avoid overly technical, corporate, or loud "buy now!" language.
• •Tell the Story: Every product has a place within the hygge narrative. Explain why an item contributes to a hygge lifestyle. Is it for gathering with friends? For quiet reflection? For adding natural texture? Connecting each item back to the core concept creates a cohesive brand world.
• •Embrace the Personal Touch: Continue signing off emails and messages with a personal touch, like "With love, Lily." Share behind-the-scenes content of the family-run business. This authenticity builds trust and distinguishes the brand from larger, impersonal retailers.
• •Educate, Don't Just Sell: Use blogs, social media captions, and emails to teach the audience about the principles of hygge. Offer tips on creating a relaxing atmosphere, the benefits of natural materials, or ways to practice mindfulness at home. This provides value beyond the products and establishes Simply Hygge Living as an authority in the cozy living space.

Social Perception

Highly positive, marked by high customer satisfaction regarding excellent product quality and superior, personalized customer service. The brand effectively conveys its Hygge identity, leading customers to perceive its products as soulful and ideal for creating a desired atmosphere, with a strong reputation and no significant negative feedback.

Copy Examples

• •Unfold a moment of pure comfort. Our new handcrafted knit throw isn't just a blanket; it's an invitation to pause, breathe, and find the warmth in stillness. Wrap yourself in simple, soulful luxury and let the day melt away. #SimplyHyggeLiving #HyggeHome #CozyMoments #HandcraftedWarmth
• •In a busy world, find your sanctuary. Simply Hygge Living offers a curated collection of soulful homewares designed to bring tranquility and joy into your everyday. From handcrafted jute rugs to ambient candle holders, create a space that feels like a warm embrace. Discover the art of cozy living. Shop now for free delivery on select orders.
• •Some moments are best held with two hands. Our Hearth Mug is designed for those quiet mornings and peaceful evenings. Its satisfying weight and earthy, hand-glazed finish feel like a warm connection to the simple things. Perfect for your favorite tea, coffee, or hot chocolate, this mug is a small daily ritual, reminding you to savor the now.
• •Hello [Name], We believe that every object in your home should tell a story. That's why we’re so excited to introduce our new Vintage Collection—a treasure trove of wooden and timeless pieces, each with its own soul. These are more than just decor. They are keepers of memories, designed to bring a sense of history and warmth to your modern sanctuary. Explore the collection and find the piece that speaks to you.
• •On-screen text: '5 steps to your evening hygge ritual.' Caption: Find your calm in the simple things. ✨ #Hygge #EveningRoutine #CozyVibes #HomeDecorAustralia #SelfCare