Brand Tone

Personal, entrepreneurial, and candid.

Brand Values

• •Versatility and Passion
• •Customer-Centricity
• •Aesthetic and Trend-Awareness
• •Creativity and Customization

Best Practices

• •Always End with "xo": Consistently using "xo" as a sign-off in social media captions, email newsletters, and even on packing slips reinforces the brand's personal and friendly tone.
• •Use the Founder's Voice: Continue to write copy using "I" and "we" interchangeably. Share the "why" behind new products or services, connecting them back to the founder's passion and entrepreneurial journey.
• •Embrace Informal Language: Use conversational and relatable language (e.g., "lol," "vibe," "glows") where appropriate, especially on social media, to maintain the candid and approachable feel.
• •Bridge the Different Ventures: Create content that links the diverse offerings. For example, post a picture of a custom neon sign in a beauty clinic that also uses your marketing services, telling a more holistic brand story.
• •Highlight Customer Stories, Not Just Reviews: Instead of just posting a quote, share a brief story about a customer's project (with their permission). For example, "Here's a neon sign we created for a new salon opening!" This brings the values of creativity and customer-centricity to life.

Social Perception

Curated by the brand itself, it is positive yet limited. The brand is perceived to have niche authority within the cosmetic and beauty industry and is seen as a personal, person-led business rather than a large corporation.

Copy Examples

• •Your vibe, your words, your light. ✨ We create custom neon signs that make your space—and your feed—unforgettable. Let's bring your idea to life. xo
• •Who said holiday sweaters can't be glam? Show off your love for all things aesthetic with our cozy, cosmetic-themed sweaters. Perfect for the stylish injector or skincare guru in your life.
• •More than a gift, it's a memory. Our handmade Rose Bears are crafted with love for moments that matter. The perfect touch of harmony for someone special. xo
• •Is your clinic as 'Instagrammable' as it could be?
• •From custom gifts to marketing that glows, we're passionate about bringing creative ideas to life. Because life's too short to do just one thing. Explore our world at SimplyHarmonyxo.