Brand Tone

Empowering & Celebratory, Fashion-conscious & Stylish, Community-focused & Inclusive, Approachable & Friendly, Proud & Respectful

Brand Values

• •Sisterhood & Empowerment
• •Quality & Craftsmanship
• •Authenticity & Legacy
• •Customer Focus & Service
• •Style & Fashion

Best Practices

• •Know Your Audience Deeply: Understand the specific language, values, traditions, and aspirations of members of Divine Nine sororities. Use terminology and references that resonate authentically.
• •Emphasize Empowerment and Celebration: Consistently weave in messages of female empowerment, sisterhood, achievement, and pride in one's organization.
• •Maintain a Fashion-Forward Voice: Highlight the style, quality, and intentional design of the products. Use descriptive language that appeals to a fashion-conscious individual.
• •Be Authentic and Respectful: As a licensed vendor, ensure all copy respectfully and accurately represents the organizations. Avoid generic or stereotypical language.
• •Foster Community and Connection: Encourage interaction by asking questions, inviting customers to share their stories/photos, and using inclusive language (e.g., "our sisterhood," "your journey"). Respond warmly and engagingly to comments and messages.

Social Perception

Positive & Trusted, Fashionable Resource, Community-Oriented, Reliable

Copy Examples

• •Headline: Celebrate Your Sisterhood in Style. Body: Wrap yourself in the legacy and pride of [Sorority Name] with our newest collection of intentionally-designed apparel. Quality you can feel, a sisterhood you cherish. ✨ #SimplyGreek #SisterhoodStyle #[SororityHashtag]
• •Headline: Designed for D9 Divas. Crafted with Pride. Body: Step out and represent! Our latest [Product Type, e.g., jacket] is more than just an item – it's a statement of your journey, your values, and your unbreakable bond. Shop licensed, authentic gear today. #GreekLife #EmpoweredWomen #SimplyYou
• •Headline: ✨ New Arrivals Alert! ✨ Unbox Your Pride. Body: Fresh, fashionable, and oh-so-Simply Greek! Discover the latest designs that speak to your heart and heritage. Perfect for [Occasion, e.g., chapter meetings, homecoming, or everyday elegance]. Tap to shop! #[SororityNickname]Love #NewCollection
• •Headline: More Than Merchandise. It's a Legacy. Body: At Simply Greek, we're women designing for women. We understand the pride, the history, and the excellence your letters represent. Wear your story with our exclusive, licensed collection. #Culture #Legacy #Pride #DST #ZPB #SGRho
• •Headline: Gift the Spirit of Sisterhood. Body: Looking for the perfect way to honor a sister? Our curated collection of accessories and gifts embodies the spirit and tradition of [Sorority Name]. Thoughtful designs for the women who inspire you. #GreekGifts #SisterlyLove #SimplyThoughtful