Brand Tone

Personal, heartfelt, serene, warm, welcoming, authentic, and approachable, infused with genuine appreciation.

Brand Values

• •Gratitude
• •Faith
• •Handcrafted Quality
• •Personal Connection
• •Love and Gifting

Best Practices

• •Lead with Gratitude: Start and end communications with a tone of thankfulness. Use phrases like "So glad you are here!" and "Thank you for stopping by," as seen on the website.
• •Emphasize the 'Handcrafted' Element: Always highlight that the products are handmade. Use descriptive words like "love," "care," "unique," and "one of a kind" to convey the personal touch and quality.
• •Share the Personal Story: Weave elements of Liz B.'s story into the copy where appropriate. Mentioning her inspiration (faith, family, Puerto Rico) will reinforce the brand's authenticity.
• •Use Warm and Welcoming Language: Maintain a friendly, personal, and approachable voice. Avoid corporate jargon and speak to the customer as you would a friend.
• •Focus on the 'Why' Behind the Product: The copy should not just describe the product, but also the feeling or purpose behind it – be it for prayer, as a reminder of a blessing, or as a heartfelt gift. This connects the product to the brand's core values of faith and love.

Social Perception

Perceived as a niche, artisan brand appealing to customers seeking meaningful, faith-based, handmade products with personal significance. It resonates with a Christian demographic valuing religious articles and unique, story-rich items over mass-produced goods.

Copy Examples

• •Find peace in every prayer. Our new Amazonite Handcrafted Rosary is more than just beautiful beads; it's a testament to faith, handcrafted with love and intention. A perfect companion for your moments of reflection.
• •Share a little blessing. For a limited time, enjoy 15% off all our handcrafted bracelets. Each piece is uniquely designed to be a reminder of the good things in life. The perfect gift for someone you're grateful for.
• •Inspired by the beautiful beaches of Puerto Rico, our 'By The Sea' bracelet is a little piece of paradise you can wear. Handcrafted with care, it's a reminder of calm waves and sunny days. Where does your happy place reside?
• •Simply Grateful Co: Handcrafted rosaries, bracelets, and gifts made with love, inspired by faith and family. Each piece tells a story of gratitude.
• •Turn your favorite memories into treasures. Our custom photo magnets are perfect for keeping your loved ones close and your heart full of gratitude. A truly personal gift, from our hands to your home.