Brand Tone

Approachable and Encouraging, Inspirational, Helpful and Practical, Passionate

Brand Values

• •Simplicity
• •Quality
• •Family-Oriented/Home Cooking Focus
• •Authenticity (Kosher Culinary Tradition)
• •Empowerment

Best Practices

• •Emphasize "Simple" and "Gourmet" Together: Always link the ease of preparation with the high-quality, delicious outcome. The core message is that gourmet results don't require complexity.
• •Use Warm, Encouraging, and Inclusive Language: Make the audience feel capable and supported, regardless of their cooking experience. Avoid jargon or overly technical culinary terms. Phrases like "you can do this," "we'll guide you," or "perfect for busy families" resonate well.
• •Highlight Real-Life Benefits: Focus on how the products and recipes solve common problems: saving time, reducing stress, making family meals more enjoyable, impressing guests without hassle.
• •Maintain a Personal Connection (via Rivky Kleiman): Leverage Rivky Kleiman's expertise and passion. Using her name and story adds authenticity and a personal touch that resonates with her followers.
• •Showcase Visual Appeal and Taste: Use descriptive and evocative language that appeals to the senses, complementing the high-quality food photography associated with the brand. Words like "mouthwatering," "flavor-packed," "vibrant," and "delicious" should be common.

Social Perception

Trusted Resource, High-Quality Products, Problem Solver, Inspiring for All Levels, Positive Customer Service

Copy Examples

• •Headline: Tired of the same old dinners? **Simply Gourmet, Simply Delicious.** Body: Bring excitement back to your kitchen with Rivky Kleiman's beloved recipes and our "Recipe in a Bottle" spice blends. Gourmet flavor, zero fuss. Your family will thank you! #SimplyGourmet #EasyRecipes #KosherCooking
• •Headline: Unlock Your Inner Gourmet Chef! (It's easier than you think!) Body: With Simply Gourmet, creating impressive, mouthwatering kosher meals is simple. Our cookbooks and flavor-packed spice blends use everyday ingredients to achieve extraordinary results. Get inspired today! #GourmetMadeSimple #HomeCooking #RivkyKleiman
• •Headline: Holiday Meals stressing you out? **Simply Gourmet to the rescue!** Body: From weeknight wins to festive feasts, Rivky Kleiman's trusted recipes and our innovative "Recipe in a Bottle" seasonings make every meal special and stress-free. Spend less time prepping, more time celebrating. #SimplyDelicious #StressFreeCooking #KosherHolidays
• •Headline: Real Ingredients, Real Flavor, Real Simple. Body: Discover the joy of Simply Gourmet. Our cookbooks offer step-by-step guidance, and our spice blends pack an entire recipe into one bottle! Elevate your everyday cooking effortlessly. #RecipeInABottle #FlavorFirst #SimplyGourmetCooking
• •Headline: Join the Simply Gourmet Family! **500,000+ Cookbooks Sold!** Body: See why home cooks everywhere trust Rivky Kleiman for approachable, delicious kosher recipes. Explore our cookbooks and unique "Recipe in a Bottle" spice blends that make gourmet cooking an everyday delight. #SimplyTrusted #KosherKitchen #EasyGourmet