Brand Tone

warm, personal, and community-focused

Brand Values

• •Supporting Local Economy
• •Quality and Craftsmanship
• •Community Engagement
• •Authenticity and Storytelling
• •Woman-Owned Business

Best Practices

• •Lead with the "Why": Always circle back to the core mission. Whether in a product description or a social media post, connect the item back to the value of supporting a Canadian artisan.
• •Use "We" and "You": Maintain a personal, conversational tone by using first and second-person pronouns. This creates a direct connection with the audience, making the brand feel more like a friendly neighbor than a corporation.
• •Spotlight the Makers: Consistently feature the artisans behind the products. Sharing their stories, processes, and passions reinforces the brand's values of authenticity and community. This turns a simple product into a story-rich purchase.
• •Embrace Warm and Encouraging Language: Use positive and inviting words like "discover," "celebrate," "cozy," "welcome," and "love." This language aligns with the feeling of giving and receiving a thoughtful gift.
• •Keep it Authentic and Personal: Draw from the real story of the mother-daughter founders. Sharing personal anecdotes or excitement about a new product in their own voice will resonate far more than generic marketing copy.

Social Perception

The public perception of Simply Gifted is overwhelmingly positive. The "Excellence in Retail Innovation" award demonstrates formal recognition from the business community for their unique model and contribution to the local retail scene. They are seen as a key player in the "shop local" movement in Burlington. Online, they are listed as a stockist for other Canadian artisans, indicating a respected position within the maker community. Customer reviews for similarly named and modeled businesses (focusing on handcrafted gifts) are consistently high, praising unique products and excellent service, a perception that can be inferred to apply to Simply Gifted given their community accolades and clear commitment to quality.

Copy Examples

• •That first sip of morning coffee just got a little cozier. ✨ We’re so excited to welcome these handcrafted mugs from [Artisan's Name] to the shop! Each one is spun with love in [Artisan's City], and they feel like a warm hug in your hands. Perfect for gifting, or for treating yourself. Come see them in-store this week! #SimplyGifted #ShopLocal #CanadianMade #HandmadeWithLove #BurlingtonON
• •Unleash your inner maker! ✨ Our popular Candle Making Workshop is back. Join us for a fun, relaxing evening and leave with a beautiful, custom-scented candle that you created. No experience necessary – just bring your creativity! Spots are limited, so grab a friend and sign up at the link in our bio. #SimplyGiftedWorkshops #DIY #BurlingtonEvents #GirlsNightOut #Community
• •Gifts That Tell a Story. Discover our curated collection of goods from over 100 Canadian artisans and find something truly special.
• •Inside: New arrivals from your favourite Canadian makers!
• •Hand-forged in the heart of Nova Scotia by artisan [Artisan's Name], this delicate silver necklace is a piece of wearable art. Inspired by the rugged Canadian coastline, its subtle texture catches the light beautifully. A timeless gift for a loved one, or a special addition to your own collection. By purchasing this piece, you're supporting a small, woman-owned Canadian business.