Brand Tone

Caring & Gentle, Responsible & Ethical, Trustworthy & Transparent, Informative & Pure

Brand Values

• •Organic Integrity
• •Sustainability & Environmental Responsibility
• •Gentleness & Skin Health
• •Ethical Practices & Fair Trade
• •Quality & Purity
• •Family-Focused Care

Best Practices

• •Prioritize Gentle and Pure: Ensure these words and their synonyms are woven naturally into product descriptions, blog posts, and any marketing materials.
• •Highlight Certifications and Values: Consistently mention Soil Association certification and briefly explain what it means for the consumer and the environment. Regularly reinforce commitment to organic, ethical, and sustainable practices.
• •Use Warm and Caring Language: Especially when addressing baby care or sensitive skin, adopt a nurturing and reassuring tone.
• •Be Informative and Transparent: Clearly explain the benefits of organic cotton and the brand's eco-friendly initiatives (e.g., packaging). Avoid overly technical jargon, keeping the language accessible.
• •Maintain a Calm and Trustworthy Voice: The copy should reflect the reliability and established nature of the brand. Avoid hype or overly aggressive sales language; let the product's quality and the brand's values speak for themselves.

Social Perception

A trusted source for organic cotton wool products, Environmentally conscious, Ideal for sensitive skin and babies, High quality, An ethical choice

Copy Examples

• •Headline: Pure Comfort, Naturally. Body: Experience the gentle touch of Simply Gentle Organic cotton. Certified organic and kind to your skin, and our planet. Perfect for your family's everyday care.
• •Headline: Love Your Skin, Love the Earth. Body: With Simply Gentle Organic, you choose products that are as kind to the environment as they are to your delicate skin. Soil Association certified, because purity matters.
• •Headline: The Softest Care for Precious Skin. Body: Our PittaPatta baby range is crafted with the gentlest organic ingredients. Because your little one deserves the purest start. Explore Simply Gentle Organic today.
• •Headline: Ethically Sourced, Wonderfully Soft. Body: For over 20 years, Simply Gentle Organic has been committed to fair trade and sustainable practices. Feel the difference of truly ethical cotton.
• •Headline: Make the Switch to Gentle. Naturally. Body: Tired of harsh chemicals? Simply Gentle Organic offers a pure, Soil Association certified alternative for all your skincare needs. Gentle for you, gentle for the world.