Brand Tone

Nurturing & Supportive, Professional & Educational, Community-Oriented & Empowering, Aspirational & Encouraging, Helpful & Welcoming

Brand Values

• •Education & Skill Development
• •Student Success & Transformation
• •Community & Support
• •Quality & Excellence
• •Accessibility & Personal Connection
• •Entrepreneurship

Best Practices

• •Develop a Brand Voice Guide: Document Simply Divine's core values, personality traits (nurturing, professional, empowering, community-focused, helpful), and specific language to use or avoid. This guide should be shared with anyone creating content.
• •Emphasize "Why" and "How": Connect services and products to the core values and the transformative impact on students or the confidence boost for beauty supply customers. For the academy, focus on the journey and student success stories. For the supply store, focus on the quality and the positive customer experience.
• •Consistent Storytelling Across Channels: Share success stories from the academy, highlight the community impact of both the academy and stores, and showcase the expertise and passion of the instructors and staff.
• •Engage Authentically: Respond to comments and messages in a way that reflects the supportive and professional nature of the brand. Use a welcoming and helpful tone in all interactions.
• •Train and Align Staff: Ensure that everyone, from instructors at the academy to staff at the beauty supply stores, understands and embodies the brand's values and tone in their interactions with students and customers. This is particularly important for the "personal connection" value.

Social Perception

Positive for the Academy: Students and clients generally perceive Simply Divine Barbering Academy as a transformative and supportive institution that provides quality education and genuinely cares about student success. It's seen as a place of encouragement and professional growth. Positive for Beauty Supply: Early indications from social media suggest a positive in-store experience with helpful staff and an organized environment. Community Asset: The beauty supply and academy are viewed as valuable local businesses, particularly highlighted by the support for a Black-owned enterprise. Trustworthy: The academy's approval by BPPE and its clear communication regarding programs and complaint procedures contribute to a perception of trustworthiness.

Copy Examples

• •Shape Your Future in Beauty. At Simply Divine Academy, we're more than a school – we're your partners in crafting a brilliant career. Enroll today and transform your passion into your profession.
• •Meet [Student's Name], a rising star from our Barbering program! 🌟 Watch them master the art and build their dream. Join our supportive community and let's build your success story together. #SimplyDivineSuccess #BarberLife #BeautySchool
• •Your Perfect Braid Starts Here! Discover our premium collection of braiding hair, curated for quality and style. Our friendly experts at Simply Divine Beauty Supply are always here to help you find exactly what you need to create your stunning look.
• •Dear [Prospective Student], Thank you for your interest in Simply Divine Academy! We're dedicated to providing top-tier training in [Program Name] to equip you with the skills for a thriving career. Our experienced instructors and hands-on approach ensure you're not just prepared for your exams, but for success in the industry. Let's discuss how we can help you achieve your dreams. [Link to schedule a call/visit]
• •New arrivals just dropped at Simply Divine Beauty Supply! ✨ Come explore everything you need from sleek edges to stunning accessories. Our amazing team is here to help you shine! #SimplyDivineBeauty #BeautyHaul #ShopLocal [Location]