Brand Tone

Approachable & Encouraging, Health-Conscious & Transparent, Quality-Oriented & Flavorful, Modern & Vibrant, Helpful & Inspiring

Brand Values

• •Simplicity: Making enjoyable, flavorful drinks should be easy.
• •Health & Wellness: Offering lower-sugar, natural alternatives without sacrificing taste.
• •Quality Ingredients: Using real fruit and natural components as a foundation for their mixers.
• •Versatility & Inclusivity: Catering to both cocktail and mocktail drinkers.
• •Enjoyment & Experience: Enhancing social gatherings or personal relaxation with delicious, easy-to-make beverages.

Best Practices

• •Always Emphasize "Simple" and "Easy": Continuously reinforce that creating delicious drinks with the products requires minimal effort. Use words like "just," "easy," "effortless," "simply."
• •Highlight Natural & Low Sugar as a Key Benefit, Not a Restriction: Frame the "all-natural" and "low sugar" aspects positively, focusing on fresh taste, real ingredients, and guilt-free enjoyment rather than what's "missing."
• •Use Vibrant & Positive Language: Mirror the colorful branding with descriptive, appealing words that evoke flavor, freshness, and enjoyment (e.g., "bursting," "vibrant," "refreshing," "delicious," "perfect sip").
• •Maintain an Encouraging and Inclusive Voice: Speak directly to the home bartender, whether they are a novice or more experienced, and always include the mocktail option to broaden appeal. Make them feel capable and creative.
• •Visual Consistency is Key: Ensure photography and videography align with the bright, clean, and aspirational tone established on Instagram and TikTok. Show the product in relatable, enjoyable settings.

Social Perception

Positive for Taste & Health, Convenient & Easy to Use, Good for Entertaining, Emerging Brand Awareness, Value Proposition

Copy Examples

• •Headline: Stop Dreaming About Delicious Cocktails. Start Making Them. Body: Tired of complicated recipes and sugary mixes? Simply Cocktails offers vibrant, all-natural mixers with 50% less sugar. Just add your favorite spirit or soda water for a perfect sip, every time. Effortless. Delicious. Simply.
• •Headline: Real Fruit. Real Flavor. Really Low Sugar. Body: Elevate your home bar with Simply Cocktails mixers. Crafted in Canada from premium fruit purees and fresh citrus, our mixers let the authentic taste shine through, not the sugar. Cheers to that!
• •Headline: Your Go-To for Guilt-Free Indulgence. Body: Whether it's a weekend mocktail or a celebratory cocktail, make it memorable with Simply Cocktails. Our natural, low-sugar mixers are bursting with flavor, making every occasion a little brighter. What will you create today?
• •Social Media Post: Image: A vibrant flat lay of a Simply Cocktails bottle, a prepared cocktail/mocktail, fresh fruit garnishes, and a fun background. Caption: Sunny days call for simple pleasures! ☀️ Our [Flavor Name] mixer + [Spirit/Soda] = instant happiness. Made with real fruit and 50% less sugar, because good taste shouldn't be complicated. How do you #SimplyCocktails? Share your creations!
• •Product Description Snippet: Unleash your inner mixologist with Simply Cocktails' [Flavor Name] mixer. We blend [key ingredients, e.g., juicy pineapple and a hint of habanero] for a perfectly balanced, all-natural taste experience. With 50% less sugar than typical mixers, you can sip smarter without sacrificing flavor. Perfect for vibrant cocktails or refreshing mocktails.