Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Informative, Creative and Inspiring, Authentic and Personal

Brand Values

• •Quality Craftsmanship
• •Sustainability/Upcycling
• •Creativity and Self-Expression
• •Customer Connection and Support
• •Passion for Vintage and Antiques
• •Supporting Small Business

Best Practices

• •Embrace Annie's Voice: Write as if Annie is speaking directly to the customer – use "I" and "we" to create a personal connection. Share her passion and expertise authentically.
• •Focus on Transformation and Story: Highlight the journey of furniture pieces (from old to new) and the stories they can tell. This resonates with the upcycling value.
• •Be Genuinely Helpful and Encouraging: Offer tips, answer questions readily, and empower customers in their creative endeavors, whether they are buying a finished piece or DIY supplies.
• •Use Warm, Positive, and Slightly Casual Language: Avoid overly formal or corporate jargon. Keep the language accessible, friendly, and enthusiastic. Words like "love," "beautiful," "treasure," "magic," and "journey" fit well.
• •Showcase the "Why": Remind the audience of the values behind the brand – sustainability, the joy of creating, the beauty of vintage, and supporting a small, passionate business.

Social Perception

A Go-To Resource for DIY Painters, A Source of Unique and Beautifully Restored Furniture, Friendly and Trustworthy, Community-Oriented, Inspiring, High Quality

Copy Examples

• •Instagram Post (showing a before & after): "From forgotten to fabulous! ✨ We gave this vintage dresser a fresh lease on life with a custom blend of [Paint Brand]! Love seeing the hidden beauty in old pieces shine through. What treasures are you hoping to transform? Let us know in the comments! #SimplyChicFurniture #FurnitureMakeover #DIYInspo #PaintedFurniture #VintageFinds"
• •Facebook Ad for a Workshop: "Ready to unleash your inner artist? 🎨 Join Annie for our [Workshop Name] workshop on [Date]! Learn the magic of milk paint (or mineral paint!) and transform a piece you'll cherish. No experience needed – just bring your creativity! Spaces are limited, sign up today via the link in our bio! #SimplyChicWorkshops #DIYFurniturePainting #NipomoCA #LearnToPaint #FurnitureArt"
• •Website Homepage Snippet: "Welcome to Simply Chic Furniture! We're passionate about breathing new life into vintage treasures and empowering you to create a home you love. Explore our handcrafted pieces, discover quality furniture paints, or join a workshop to start your own creative journey. #SimplyChicHome #CustomFurniture #VintageDecor #DIYProjects"
• •Pinterest Pin Description (for a painted piece): "Simply chic and oh-so-charming! This hand-painted [Type of Furniture] brings a touch of vintage elegance to any room. Created with love and [Paint Brand] in [Color Name]. Pin this for your next home decor inspiration! #ShabbyChicDecor #PaintedFurnitureLove #HomeInspo #SimplyChicDesigns #CustomPaint"
• •Email Newsletter Snippet (announcing new paint colors): "Hello creative friends! 👋 Get ready to swoon – the new [Paint Brand] colors have arrived at Simply Chic! Imagine the beautiful projects you can dream up. Annie's already buzzing with ideas! Pop by the shop or browse online. As always, reach out if you need help choosing the perfect shade for your next masterpiece! #NewPaintColors #DIYCommunity #SimplyChicFinds #FurniturePaintingSupplies"