Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Community-Focused, Relatable and Inclusive, Helpful and Supportive

Brand Values

• •Customer Confidence and Beauty
• •Affordability and Trendiness
• •Comfort
• •Southern Charm & Hospitality
• •Family and Community
• •Quality
• •Fun and Functionality

Best Practices

• •Embrace Warm, Conversational Language: Use contractions (you're, it's), address the audience directly ("you," "y'all," "friends"), and incorporate friendly greetings and sign-offs. Avoid overly formal or corporate jargon.
• •Infuse Positivity and Enthusiasm: Use upbeat adjectives (amazing, gorgeous, fabulous, love), emojis where appropriate (especially on social media), and exclamation points to convey genuine excitement about products and interacting with customers.
• •Highlight Core Values Consistently: Weave in keywords and phrases that reflect your brand values like "affordable," "trendy," "comfortable," "confident," "beautiful," and "Southern charm" naturally within your copy.
• •Foster a Sense of Community: Ask questions to encourage engagement, address your audience as a collective (e.g., "VIPs," "sweet friends"), and share user-generated content when possible (with permission) to make customers feel like part of the Simply Charleston family.
• •Be Relatable and Authentic: Share behind-the-scenes content, use humor (like in TikToks), and speak to the "everyday woman." Authenticity builds trust and makes the brand more approachable and memorable.

Social Perception

Positive, Engaged Community, Trusted Local/Online Presence, Fashionable and On-Trend

Copy Examples

• •Hey, sweet friends! ✨ Get ready to fall in LOVE with our latest drop of cozy knits and chic dresses – perfect for feeling fabulous every single day. Comfort, style, and a touch of Charleston charm, all wrapped up just for YOU! 😉 Tap the pic to shop your new faves! #SimplyCharleston #NewArrivals #SouthernStyle #FeelGoodFashion
• •VIPs, you get the first look! 😍 Our new collection of vibrant spring accessories just landed, and we’re giving our amazing group an exclusive 15% off for the next 24 hours! 💃 Use code VIPLOVE at checkout. Let us know which piece is calling your name! 👇 #SimplyCharlestonVIP #ExclusiveOffer #TrendyAndAffordable #CommunityLove
• •Okay, y'all, real talk: these new jeans? LIFE-CHANGING. 👖🙌 So comfy, so cute, and you KNOW they're affordable! Which outfit is your fave – 1, 2, or 3? Let me know! 😉 #SimplyCharlestonBoutique #TryOnHaul #OOTD #BoutiqueFinds #RealStyleForRealWomen
• •Discover Your Everyday Beautiful. ✨ At Simply Charleston Boutique, we believe style should be comfortable, affordable, and make you shine. Shop our latest Southern-inspired trends and find pieces you'll adore! #ShopLocalSC #CharlestonFashion
• •👋 Hey Gorgeous! Your Weekly Dose of Charleston Charm & Style Steals Awaits... because every woman deserves to feel confident and beautiful without breaking the bank! We've handpicked these trendy pieces with YOU in mind – from comfy casuals to date-night dazzlers. Come on in (virtually or in Moncks Corner!) and let’s find your new favorite outfit!