Brand Tone

Friendly, Helpful, Passionate, Community-Focused, Encouraging and Celebratory

Brand Values

• •Customer Care/Service
• •Quality
• •Affordability/Value
• •Family Business
• •Growth and Expansion
• •Passion for Baking

Best Practices

• •Emphasize 'Family' and 'Passion': Consistently weave in the narrative of being a family-run business built on a love for baking. Use words like 'we,' 'our family,' 'passion,' 'love,' and 'community.'
• •Be Genuinely Helpful and Encouraging: Frame copy around solving customer problems, offering advice, and celebrating their baking efforts. Use phrases like 'We're here to help,' 'Let's create,' 'You can do it!'
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address the customer directly (e.g., 'your bakes,' 'your creativity'). Avoid overly formal or technical jargon where possible.
• •Highlight Quality and Value: Reassure customers about the high quality of the products while also emphasizing affordability and competitive pricing, reinforcing that they are getting good value.
• •Foster a Sense of Community: Encourage interaction, user-generated content (with permission), and make customers feel like they are part of the SimplyCakeCraft baking family. Use inclusive language.

Social Perception

Reliable, Trustworthy, Good Value for Money, Helpful for All Skill Levels, Go-To for Cake Supplies, Community-Oriented

Copy Examples

• •From first-time frosting adventures to professional masterpieces, SimplyCakeCraft is your friendly, family-run partner in baking! We believe every cake tells a story, and we're here with high-quality, affordable supplies and a sprinkle of passion to help you tell yours. Let's bake something beautiful together!
• •Get ready to make your bakes dazzle! ✨ Introducing our vibrant new SPRINKLY collection – the perfect finishing touch to make your cakes and cupcakes truly shine. Because every creation deserves to be a showstopper! Shop now and let your creativity sparkle!
• •What amazing bakes are coming out of your kitchen this weekend? 🧁 Share your latest creations with #SimplyCakeCraftCreations! We're a family of bakers supporting each other, and we can't wait to see (and be inspired by) your delicious work!
• •Treat yourself (and your bakes!). For a limited time, get [Discount]% off all [Product Category, e.g., Edible Toppers]. Stock up on your favourites and let's make your next celebration extra special, without breaking the bank. Happy baking from our family to yours!
• •Stuck on a decorating dilemma? Or just looking for some fresh inspiration? Our latest blog post [or YouTube tutorial] is packed with tips from Tony and the team to help you achieve that perfect finish. At SimplyCakeCraft, we're always here to help you grow your baking passion!