Brand Tone

Friendly, Value-Oriented, Convenient, Playful and Trendy (on TikTok), Helpful and Aspiring

Brand Values

• •Variety and Selection
• •Quality
• •Accessibility/Affordability
• •Customer Experience
• •Simplicity and Convenience

Best Practices

• •Emphasize "Simple" and "Smart": Consistently use language that highlights ease, convenience, and the intelligence of choosing SimplyBuy. Words like "easy," "straightforward," "hassle-free," "smart choice," "clever find" can reinforce this.
• •Maintain a Friendly, Welcoming Voice: Use conversational language. Address the customer directly (e.g., "you," "your"). Incorporate positive and slightly playful emojis where appropriate (especially on social media). Start communications with warm greetings.
• •Highlight Value Beyond Just Price: While "accessibility" and good prices are key, also stress the "quality" and "trusted brands" aspect to avoid sounding cheap. Frame it as "getting great value" or "quality you can afford."
• •Focus on the Positive Customer Experience: Use words that evoke positive emotions like "joy," "smile," "delight," "comfort." Connect products to the benefits and happiness they bring, rather than just listing features.
• •Be Consistent Across Platforms, Adapting Slightly to the Medium: While the core tone (friendly, value-oriented, simple) should remain, adapt the style for each platform. For example, TikTok can be more informal and trend-driven, while website copy might be slightly more descriptive but still friendly. Ensure the core message of value and simplicity is always present.

Social Perception

Generally Positive with Room for Improvement, Seen as a Broad E-commerce Retailer, Utilizing Modern E-commerce Tools, Engaging on Newer Platforms

Copy Examples

• •SimplyBuy.ro: Your happy place for smart finds! ✨ Quality products, delightful prices, and shopping made simple. What will make you smile today?
• •Tech up your life, simply! 💻 From the latest gadgets to everyday essentials, discover smart tech at prices that just click. Quality guaranteed, hassle-free.
• •Why hunt when you can SimplyBuy? 😉 We've gathered all your faves – fashion, home, tech & more – in one friendly spot. Great deals are waiting! #SimplyBuyRo #SmartShopping #QualityForAll
• •Join the SimplyBuy family! 💌 Get a 20 Lei welcome gift and be the first to know about amazing deals, new arrivals, and all things happy shopping. Because life’s better with a little treat!
• •At SimplyBuy.ro, we believe shopping should be a joy, not a chore! We're here to bring you a wide world of quality products – from home comforts to the coolest tech – all at prices that feel good. Welcome to simpler, happier shopping! 😊