Brand Tone

Helpful, Supportive, Friendly, Approachable, Professional, Empowering, Celebratory, Practical, Economical, Sustainable, Conscious

Brand Values

• •Customer Satisfaction
• •Affordability & Accessibility
• •Sustainability
• •Convenience
• •Quality
• •Empowerment
• •Community & Connection
• •Highly Recommended
• •Reliable & Trustworthy
• •Excellent Customer Service
• •Smart & Sensible Choice
• •A Solution Provider
• •Stylish & High Quality

Best Practices

• •Emphasize "Simple" and "Easy": Continuously use words that reflect the convenience and straightforward nature of the service, as highlighted in customer reviews and the brand name itself.
• •Maintain a Friendly, Relatable Voice: Write as if you're a helpful friend offering a smart solution, aligning with the founders' story and customer service perception.
• •Highlight Value & Sustainability: Consistently mention the cost-effectiveness and eco-friendly benefits of renting, which are key differentiators and resonate with modern consumers.
• •Use Customer Testimonials: Incorporate quotes or paraphrased feedback from positive reviews to showcase customer satisfaction and build trust.
• •Directly address their needs and positions the brand as the go-to answer.

Social Perception

A reliable, trustworthy, and highly recommended service that provides stylish, high-quality dresses with excellent customer service. A smart and sensible choice for special occasions, offering a sustainable and affordable solution to the 'what to wear' dilemma.

Copy Examples

• •Headline: "Founders' Note: We Get It!" Body: "As best friends who've navigated countless weddings, we know the 'what to wear' dilemma all too well!"
• •Our simple rental process includes easy returns and we take care of the cleaning.
• •We love helping you curate the perfect mismatched bridal party look.
• •Why buy a dress when you can simply borrow it!
• •Making designer and formal dresses accessible without the high purchase price.