Brand Tone

Friendly and Approachable, Relatable and Authentic, Enthusiastic and Positive, Southern Charm/Midwest Sweetness

Brand Values

• •Comfort
• •Simplicity and Ease of Wear
• •Customer Focus & Joy
• •Relatability/Authenticity
• •Affordability/Value
• •Inclusivity

Best Practices

• •Embrace Becky's Voice: Continue using warm, friendly, and slightly colloquial language ("Hey ya'll," "sweet pea"). Incorporate her self-description as a "southern sweet and midwest mama" as a guiding principle for the tone.
• •Prioritize Comfort and Relatability: Always highlight the comfort, ease of wear, and practicality of the clothing. Share anecdotes or scenarios that resonate with busy women and moms.
• •Inject Personality and Enthusiasm: Let Becky's passion for the products, holidays, and making customers happy shine through. Use exclamation points and enthusiastic adjectives where appropriate (but don't overdo it).
• •Maintain a Positive and Inclusive Stance: Focus on making women feel confident and good about themselves. Continue to emphasize the availability of a wide range of sizes.
• •Be Authentic and Transparent: Share behind-the-scenes glimpses, talk about the "why" behind the boutique (supporting her family, living her dream), and engage genuinely with customer comments and feedback.

Social Perception

Positive, Trusted, Community-Focused, Supportive of "Real Women"

Copy Examples

• •Facebook/Instagram Post (New Arrival - Comfy Sweater): Hey ya'll! 👋 Get ready to snuggle up in your new favorite sweater! This [Sweater Name] is like a warm hug on a chilly day – super soft, effortlessly stylish, and absolutely NO itch! Perfect for those busy mom-on-the-go days or just relaxing with a good book (and maybe a Diet Coke 😉). Swing by the website or catch us at Painted Tree this weekend! #SimplyComfy #SouthernStyle #MidwestMamaApproved
• •Email Subject Line (Sale): Treat Yourself, Sweet Pea! 💕 Our [Sale Name] Starts NOW! Email Body Snippet: Life's too short for scratchy clothes! We've handpicked these comfy, cute pieces so you can feel amazing without the fuss. Grab your faves before they're gone – you deserve it!
• •Product Description (Graphic Tee): Say it loud and proud (and comfy!). This graphic tee is your new go-to for adding a little sass and a lot of comfort to your day. Made with the softest cotton, it pairs perfectly with jeans, leggings, or your favorite shorts. Because who says you can't be stylish while chasing kiddos or conquering your to-do list? #GraphicTeeLove #SimplyBeckyStyle #EffortlessFashion
• •"About Us" Page Snippet (Website): More than just a boutique, Simply Becky is a little piece of my heart, shared with you. As a single mama to two amazing boys, I know life gets hectic! That's why I'm passionate about finding those perfect, easy-to-wear pieces that make you feel good without the fuss. From southern sweet to midwest practical, we're all about comfy clothes, fun finds, and bringing a little extra joy to your everyday. Thanks for being part of our amazing family!
• •Instagram Story (Behind the Scenes): (Video of Becky excitedly unpacking new stock) Text Overlay: New goodies just landed, and OMG ya'll, you're gonna LOVE these! 😍 So soft, so cute... can't wait to show you everything! Stay tuned for a try-on haul! #SimplyBeckyBoutique #NewCollection #BoutiqueLife