Brand Tone

nurturing, trustworthy, and down-to-earth

Brand Values

• •Natural & Organic Ingredients
• •Gentleness & Suitability for Sensitive Skin
• •Eco-Friendliness & Sustainability
• •Handcrafted Quality
• •Transparency
• •Customer Well-being
• •Cruelty-Free

Best Practices

• •Prioritize "You" and "Your Skin": Focus the language on the customer, their needs, and the benefits the products provide for *their* skin. Make it personal and empathetic.
• •Embrace Simplicity and Clarity: Avoid overly technical jargon. Use clear, straightforward language that reflects the "simple" and "bare" aspects of the brand. Explain ingredients and their benefits in an easy-to-understand way.
• •Lead with Honesty and Transparency: Be open about ingredients and processes. This builds trust, which is crucial for a brand positioning itself as natural and safe.
• •Use Warm, Nurturing Language: Incorporate words that evoke care, comfort, and gentleness (e.g., "nourish," "soothe," "cherish," "gentle," "kind").
• •Tell Your Story (Subtly and Consistently): Weave in elements of the brand's origin story and values naturally in website copy, social media, and email marketing to reinforce authenticity and connection.

Social Perception

Appreciation for Natural Ingredients, Effectiveness for Sensitive Skin, Pleasant Scents and Textures, Trust in Product Quality, Good Customer Service

Copy Examples

• •Headline: Tired of harsh chemicals? Your skin deserves the gentle touch of nature. Body: At Simply Bare, we believe skincare should be simple, pure, and kind. That's why we handcraft our products with only the finest all-natural and organic ingredients, perfect even for the most sensitive skin. Discover the Bare difference.
• •Social Media Post: Self-care Sunday just got a whole lot cozier! ✨ Our [Product Name, e.g., Bare Body Butter] is lovingly made with [Key Ingredient 1] and [Key Ingredient 2] to deeply nourish and hydrate your skin, leaving it feeling soft and cherished. What are your favorite Sunday rituals? #SimplyBare #NaturalSkincare #SelfCareSunday #OrganicGoodness
• •Product Description Snippet (for a new facial oil): Kiss irritation goodbye. Our new Soothing Facial Elixir is a calming blend of nature's best, like [Ingredient A] and [Ingredient B], to gently restore your skin's balance and radiance. Because healthy skin is happy skin. Free from synthetics, full of love.
• •Email Subject Line: Barely anything but goodness for your skin 🌱 Body Snippet: We started Simply Bare because we know what it’s like to struggle with sensitive skin. That’s why we’re committed to creating truly natural, effective skincare that you can trust. Explore our latest collection, made with care, just for you.
• •Ad Copy for Sensitive Skin Focus: Finally, skincare that understands. Our Simply Bare collection is formulated with the gentlest organic ingredients to soothe, protect, and nurture sensitive skin. Experience the comfort of truly bare, truly beautiful skin.