Brand Tone

Calm, Intentional, and Refined

Brand Values

• •Simplicity and Minimalism
• •Wellness and Clean Living
• •Craftsmanship and Quality
• •Creating Atmosphere and Ambiance

Best Practices

• •Use a Refined Vocabulary: Consistently choose words that evoke calm, elegance, and intention. Opt for "subtle," "understated," "refined," and "serene" over words like "powerful," "strong," or "intense." The language should whisper, not shout.
• •Focus on the "Why," Not Just the "What": Instead of only describing the product (e.g., "a lavender candle"), describe the experience and purpose behind it (e.g., "A lavender candle crafted to help you unwind after a long day"). Connect the product to the values of wellness and creating space.
• •Maintain a Personal, Yet Polished Tone: Write as the founder, Eilleen, would speak with warmth, sincerity, and passion. Share behind-the-scenes stories or the inspiration for a new scent to reinforce the brand's authentic, handcrafted nature while ensuring the grammar and style remain professional.
• •Emphasize Clean and Conscious Choices: In product descriptions, social media posts, and the "About Us" section, consistently mention the "clean coconut-soy wax," "non-toxic ingredients," and "sustainable" choices. This reinforces the core value of wellness and appeals to conscious consumers.
• •Keep it Visually and Textually Minimalist: Just as the product design is simple, the copy should be uncluttered. Use ample white space on the website, write concise sentences, and let high-quality images do much of the talking. Avoid long, dense paragraphs to maintain a sense of calm and clarity.

Social Perception

The public perception of Simplicity Handcrafted appears to be highly positive, aligning closely with its projected values. Customers often praise the quality of the products and their pleasant, understated scents. The brand is perceived as trustworthy, authentic, niche, and artisanal.

Copy Examples

• •Invite tranquility into your home with our newest scent: Chamomile & White Tea. A subtle blend designed to quiet the noise and soothe the spirit. Each candle is hand-poured with clean coconut-soy wax, offering a gentle crackle from its wooden wick. Create space for your moment of calm. #SimplicityHandcrafted #CreateSpace #UnderstatedLuxury
• •Headline: The Art of Simple Ambiance. Sub-headline: Discover our collection of handcrafted home fragrances, thoughtfully designed with clean ingredients to bring a sense of calm and refined comfort to your everyday spaces.
• •Headline: Illuminate Your Events with Intentional Beauty. Body: At Candlelight by Simplicity, we provide more than just light; we create atmospheres. Our curated candlelight designs use non-toxic, plant-based wax to cast a warm, elegant glow on your special occasions. Let us handle every detail, from concept to cleanup. Learn more about our full-service and la carte options.
• •Title: Scent, Simplified. Description: Our coconut-soy wax melts offer a clean, flame-free way to infuse your space with lasting fragrance. Designed for effortless ambiance, each melt adds a touch of understated elegance to your daily rituals. Simply place in your warmer, breathe, and let the gentle aroma create a sanctuary of calm.
• •Subject: A thoughtful offer for a more serene home. Body: For a limited time, find your favorite handcrafted scents at a special price. This is our way of helping you create more moments of peace and simple beauty in your life. Each item is crafted with intention, from our hands to your home. Shop the collection and embrace the quiet.