Brand Tone

Friendly and Welcoming, Community-Oriented, Enthusiastic and Passionate, Helpful and Service-Oriented, Charming and Quaint

Brand Values

• •Curated Selection: Offering unique, handpicked items that customers won't find everywhere.
• •Customer Experience: Creating a welcoming and enjoyable atmosphere both in-store and online.
• •Community Focus: Being an active and positive part of the Pella local community.
• •Quality and Aesthetics: Providing products that are not only functional but also beautiful and of good quality.
• •Personal Touch: The business feels personal, likely reflecting the owner's style and passion.

Best Practices

• •Use Warm and Inclusive Language: Employ words like 'welcome,' 'discover,' 'lovely,' 'cozy,' 'together,' 'community.' Avoid overly formal or cold corporate jargon.
• •Tell a Story: Share the inspiration behind product selections, highlight local artisans if applicable, or talk about the joy of creating a welcoming space. This connects with the 'homestead' feel.
• •Be Genuinely Enthusiastic: Let the passion for the products and the customer experience shine through in the words chosen. Emojis can be used appropriately to convey warmth and excitement on social media.
• •Focus on the Customer's Benefit and Feeling: Frame copy around how the products will make the customer feel or improve their home/life (e.g., 'create your cozy corner,' 'find the perfect gift to delight a friend').
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the visual branding (e.g., if visuals are rustic and charming, the copy should reflect that, not be overly modern or edgy). Regularly review social media posts and website content to ensure consistency.

Social Perception

Positive: Customers perceive Simple Homestead as a delightful local boutique with unique gifts, home decor, and apparel. Trusted Local Business: It's seen as a go-to spot in Pella for specific types of items and a pleasant shopping experience. Aesthetically Pleasing: The store and its products are considered stylish and well-presented. Friendly Environment: The staff and owners are generally viewed as friendly and helpful.

Copy Examples

• •Hello sunshine! ☀️ Our latest collection of [Product Category, e.g., airy linen dresses] has just landed at Simple Homestead, ready to brighten your day and your wardrobe! Swing by our Pella store or tap to shop online. We can't wait to see you!
• •Step into Simple Homestead and discover a little piece of joy in Pella. We've lovingly curated every corner with unique finds for your home, thoughtful gifts, and charming apparel. It's more than shopping; it's an experience!
• •We're so proud to be part of the wonderful Pella community! This week, we're loving [mention local event/initiative or another local business]. Come celebrate with us and explore all the treasures our town has to offer, including a few new surprises at Simple Homestead & Blush!
• •Searching for that perfect something? ✨ Whether it's a cozy throw to warm your home, a unique gift that says 'you're special,' or a stylish new outfit from Blush, Simple Homestead has a treasure waiting for you. Discover your new favorite today!
• •Your home tells your story. Let Simple Homestead help you find the perfect pieces to make it uniquely yours. Visit us in Pella or browse our online collection – new delights are always arriving!