Brand Tone

Inspiring & Creative, Friendly & Approachable, Helpful & Simple, Playful & Colorful, Community-Oriented

Brand Values

• •Simplicity
• •Creativity & Beauty
• •Memory Keeping
• •Quality
• •Family & Connection
• •Accessibility

Best Practices

• •Emphasize Simplicity and Ease: Continuously highlight how Simple Stories products make the creative process straightforward and enjoyable. Use words like "easy," "quick," "simple," "effortless," and "in a snap."
• •Maintain a Positive and Inspiring Voice: Focus on the joy of memory keeping and the beauty of telling one's story. Use uplifting and encouraging language.
• •Showcase Creativity and Beauty: Use descriptive language that evokes the visual appeal of the products – "vibrant colors," "charming designs," "whimsical patterns," "beautifully coordinated."
• •Foster a Sense of Community: Address the audience in a friendly, inclusive manner. Encourage interaction and sharing. Use phrases like "join us," "share with us," "our creative family."
• •Stay True to the Core Mission: Always tie back to the fundamental goal of helping people document and share their memories in a simple yet beautiful way. Reinforce the idea of "sharing your story."

Social Perception

Beloved Brand, High-Quality & Stylish Products, Innovative & User-Friendly, Strong Community Connection, Reliable & Trustworthy

Copy Examples

• •Headline: "Unlock Your Memories: Simple Stories Makes Storytelling Beautifully Easy." Body: Dive into a world of vibrant colors and charming designs. Our coordinated collections take the guesswork out of scrapbooking, so you can focus on what truly matters – sharing your cherished moments. Start your story, simply. #SimpleStories #MemoryKeepingMadeEasy
• •Headline: "Life's Little Moments, Beautifully Captured." Body: From sunny days to cozy evenings, every memory deserves to shine. With Simple Stories, creating stunning scrapbook pages is as joyful as the memories themselves. Explore our latest collections and let your creativity bloom! #ShareYourStorySimply #ScrapbookLove
• •Headline: "No Time? No Worries! Create Gorgeous Scrapbooks in a Snap!" Body: We get it, life is busy! That's why Simple Stories designs are all about making memory keeping quick, fun, and fabulous. Our easy-to-use papers and embellishments mean less stress, more creative joy. Tell your tale, your way. #SimpleScrapbooking #CraftYourJoy
• •Headline: "Join Our Creative Family! Inspiration Awaits." Body: Become part of the Simple Stories community where creativity and connection flourish! Follow us for daily inspiration, project ideas, and sneak peeks of our newest arrivals. Let's make something beautiful together. #SimpleStoriesCommunity #PaperCraftingFun
• •Headline: "Fresh Designs, Endless Possibilities." Body: Discover the magic of coordinated collections with Simple Stories. Each theme is thoughtfully crafted to bring your memories to life with playful patterns, delightful embellishments, and a touch of whimsy. What story will you tell today? #NewCollection #CreativeScrapbooking