Brand Tone

inspirational, personal, and encouraging

Brand Values

• •self-love
• •confidence
• •inner healing
• •freedom of expression

Best Practices

• •Lead with Emotion and Intention: Always connect the jewelry to the core values of empowerment, self-love, and healing. Use words that evoke feeling and purpose.
• •Maintain a Personal and Approachable Voice: Use "I" and "we" to create a direct connection with the customer, mirroring the personal touch of the founder, Natalie. Keep the language warm and welcoming.
• •Highlight the Handcrafted Nature: Emphasize that the jewelry is handmade. This reinforces the uniqueness of each piece and the care invested in its creation.
• •Focus on the "Why," Not Just the "What": Instead of only describing the physical attributes of a ring or necklace, explain the intended benefithow it can make the wearer *feel*.
• •Use Empowering Language: Incorporate words like "empower," "confidence," "healing," "journey," and "expression" consistently across all platforms to reinforce the brand's mission.

Social Perception

Largely positive, customers praise beauty and quality, often receiving compliments. The seller is perceived as "super nice & helpful" with good customer service. While there are minor comments on shipping/communication, the overall sentiment is favorable, with appreciation for extra touches.

Copy Examples

• •Introducing The Solstice Collection. Handcrafted pieces designed to illuminate your inner light and empower your journey. Discover jewelry that’s as unique as you are.
• •Ignite your creativity and confidence. Our Carnelian Ring isn't just an accessory; it's a daily reminder of your inner fire. Wear it and feel empowered to express your true self.
• •Simple Stones was born from a desire to do more than just adorn. We wanted to empower. Each piece is a testament to self-love and the strength within, handmade with intention, for you.
• •Find your meaning. Our crystal jewelry is more than just beautifulit's crafted to support your confidence and healing. Which stone will tell your story?
• •Everyday jewelry with intention. Curated with love in Los Angeles, each piece is crafted to bring meaning and elegance to your daily moments. #SimpleStones #EmpowermentJewelry #HandmadeWithLove