Brand Tone

Playful and Whimsical, Friendly and Approachable, Cute ("Kawaii"), Comforting and Supportive

Brand Values

• •Originality and Creativity
• •Joy and Happiness
• •Connection and Companionship
• •Quality
• •Engagement

Best Practices

• •Embrace "Kawaii" Language & Emojis: Consistently use adjectives and phrases that evoke cuteness, charm, and delight (e.g., "adorable," "fluffy," "sparkly," "super cute"). Incorporate relevant and playful emojis (🐰💖✨🎉) to enhance the visual appeal and emotional connection.
• •Personify the Characters: Write from the perspective of the characters occasionally, or describe products as if the characters themselves are presenting them. Give them a voice that aligns with their established personalities (e.g., Asamimi's supportive and slightly quirky nature).
• •Focus on Joy and Comfort: Frame product descriptions around the happiness, comfort, and companionship the mascots bring. Highlight how they can brighten a day or be a comforting presence.
• •Maintain a Friendly and Approachable Dialogue: Use inclusive language, ask questions to encourage interaction, and respond to comments in a warm and engaging manner. Make fans feel like part of a friendly community.
• •Be Playful and Enthusiastic: Inject energy and lightheartedness into the copy. Use exclamation marks appropriately, and convey genuine excitement about new products, characters, and fan interactions.

Social Perception

Highly Positive, Especially in Japan, "Kawaii" Icon, Collectible and Desirable, Growing International Interest, Trustworthy for Purchases

Copy Examples

• •Guess who just waddled into the shop! 🎉 Our brand new [Character Name] plush is here, fluffier than a cloud and ready for endless hugs! Adopt your new bestie today and let the cozy adventures begin! #SimpleSideMascots #NewFriend #Kawaii
• •Take a little bit of Saimasu magic with you wherever you go! ✨ Our adorable [Character Name] keychains are perfect for jazzing up your keys, bags, or even your pencil case! Which character will be your tiny travel buddy? 😉 #SaimasuStyle #CuteKeychain #CollectThemAll
• •Sun's out, fun's out! ☀️ Make a splash this summer with our [Character Name] summer collection! From bright tees to cheerful acrylic stands, we've got everything to make your sunny days even happier. Dive in! #SimpleSideMascots #SummerFun #CharacterGoods
• •Did you know Asamimi-chan dreams of being Japan's No. 1 mascot? 🐰💖 She’s here to remind you to 'Don't Deep' and enjoy the little things! What little thing made you smile today? Share with us! #AsamimiChan #SupportSmallDreams #StayPositive
• •Can't wait for pre-orders? 🤔 Head over to our Genpin Market! Your favorite SimpleSideMascots pals are in stock and ready to ship, bringing instant smiles right to your doorstep! Limited quantities, so grab them quick! 🏃‍♀️💨 #GenpinMarket #InStock #KawaiiNow