Brand Tone

approachable, practical, and chic

Brand Values

• •Functionality and Innovation
• •Style and Confidence
• •Quality
• •Versatility
• •Customer-Centricity

Best Practices

• •Lead with the Solution: Always start by highlighting the problem-solving nature of the product. Use words like "easy," "simple," and "functional" to remind the audience of the core benefit.
• •Emphasize the "Aha!" Moment: Weave the founder's relatable story into your copy when appropriate. It builds authenticity and connects with the target audience of practical, stylish women and mothers.
• •Balance Practicality with Style: Use descriptive and aspirational language. Pair functional terms ("absorbent," "quick-dry," "button-up") with stylish ones ("chic," "luxurious," "beautiful prints") to appeal to both the practical and fashion-conscious sides of the consumer.
• •Speak Directly to Her: Use a friendly, conversational tone ("you," "your") to create a direct connection with the customer. Frame the product as her trusted companion for leisure time.
• •Maintain Visual and Textual Consistency: Ensure that the colors, fonts, and imagery used in all marketing materials align with the "chic, simple, practical" tone. The visuals should reflect the lifestyle the brand promotes: relaxed, confident, and stylishly uncomplicated.

Social Perception

Customers perceive Simple Sarongs positively, frequently praising the product's versatility, style, and quality. It's seen as a practical, functional, and attractive "combo towel/swimsuit cover up" with a secure patented button design, offering good value by combining two essentials. It's a practical solution for mothers and anyone seeking to lighten their beach bag, with soft, absorbent fabric and stylish prints. Media features also contribute to its positive reputation and credibility.

Copy Examples

• •Ditch the bulky bag. Hello, Simple Sarong. One beautiful piece that's a plush towel when you need it and a chic cover-up when you want it. Our patented button design means it stays put, so you can chase toddlers or just chill, completely carefree.
• •Your Swimsuit's New Best Friend. From poolside to cafe-side in seconds. The Simple Sarong is the stylish, quick-drying solution you've been dreaming of. Wrap, button, and go. Effortless style is that simple.
• •The Towel That Won't Drop. The Style That Won't Stop. Juggling sunscreen, a book, and a drink? The last thing you need is a towel that won't cooperate. Our button-up sarong stays secure and looks fabulous, so you can focus on the fun.
• •Confidence looks good on you. Feel beautiful and secure with a cover-up designed to flatter every body. Soft, absorbent, and available in stunning prints, the Simple Sarong is your go-to for poolside confidence.
• •Pack Smarter. Lounge Better. Why pack a towel AND a cover-up? Our 2-in-1 Simple Sarong is the ultimate travel essential. Lightweight, quick-drying, and effortlessly stylish. Your vacation just got a whole lot simpler.