Tono de Marca

sentimental, friendly, and minimalist

Valores de Marca

• •Personalization
• •Celebration of Memories
• •Quality and Craftsmanship
• •Simplicity
• •Customer-Centric Service

Mejores Prácticas

• •Lead with Emotion, Sell the Memory: Always anchor the copy in the feeling or the memory the product represents. Use words like "cherish," "celebrate," "remember," and "treasure."
• •Emphasize "Custom" and "Personal": Consistently use language that highlights the bespoke nature of the products. Phrases like "your photo," "your story," and "made for you" reinforce the core value of personalization.
• •Keep it Simple and Clean: The language should mirror the brand's minimalist aesthetic. Use short, clear sentences and avoid overly complex or technical terms. Let the product's emotional value do the talking.
• •Incorporate the Founder's Touch: Mentioning that the prints are personally created by Sam adds a layer of authenticity and trust that larger companies cannot replicate. This is a unique selling point.
• •Frame Products as Gift Solutions: Position the prints as the perfect answer for specific occasions (birthdays, anniversaries, Mother's Day, etc.). This helps customers in their buying journey and reinforces the brand's identity as a go-to for thoughtful presents.

Percepción Social

Simple Prints is perceived as a go-to for meaningful, high-quality, and professional gifts. Customers find the brand trustworthy and personable, often exceeding their expectations.

Ejemplos de Copy

• •Your favorite travel photo, now a timeless piece of art. ✨ Introducing our new Landscape Illustrations. Turn a cherished view into a minimalist print for your home. Tap to create your memory.
• •Remember the song that played on your first date? ❤️ Our Custom Song Plaques transform your special tune into a beautiful keepsake. The perfect way to say 'I love you' all over again. Design yours now!
• •Tell Your Story, Simply. We turn your favorite photos into unique, minimalist art. The most thoughtful gift for the moments that matter.
• •Give a gift that feels like a hug. A custom portrait from Simple Prints is more than just a present; it’s a treasured memory. Order by [Date] for guaranteed Christmas delivery!
• •From our screen to your home! ❤️ Watch as we bring this beautiful family moment to life. Every print is designed with care by me, Sam. DM to see if your photo will work! #SimplePrints #CustomArt #MadeWithLoveNZ