Brand Tone

Purpose-driven, educational, and inclusive, characterized by an activist and passionate approach, transparency, authenticity, and direct, genderless communication.

Brand Values

• •Sustainability
• •Ethics
• •Inclusivity
• •Performance and Efficacy
• •Democratization of Natural Beauty

Best Practices

• •Lead with the 'Why': Always connect the product back to the brand's core mission. Whether it's sustainability, activism, or inclusivity, the 'why' should be evident in every piece of communication, reinforcing that purchasing from the brand is a values-based decision.
• •Educate and Empower: Use copy to inform the audience about the benefits and science of natural ingredients. This builds authority and empowers consumers to make conscious choices, fostering a deeper connection than a simple sales transaction.
• •Maintain an Inclusive and Authentic Voice: Use direct, clear, and gender-neutral language. Share the founder's story and the brand's journey—including challenges—to build a human connection and maintain authenticity.
• •Use Purpose-Oriented Language: Employ strong, active verbs that convey a sense of mission and movement (e.g., 'Join,' 'Believe,' 'Change,' 'Act'). Frame beauty not as a final look, but as an ongoing action and a tool for positive impact.
• •Be Transparent in Every Claim: Every statement about a product being 'natural,' 'vegan,' or 'sustainable' must be backed by transparent information, whether through certifications, ingredient lists, or blog posts explaining the sourcing and production processes. This integrity is the foundation of the brand's relationship with its customers.

Social Perception

Pioneering and authentic leader in the ethical beauty space, perceived as trustworthy, credible, aspirational, modern, community-focused, and innovative.

Copy Examples

• •This is more than a serum. It’s a choice. A choice for a world without animal testing, for packaging that respects our forests, and for ingredients that honor your skin and the planet. Every drop is an act of change. #BeautyAsActivism #SimpleOrganic
• •Meet the power of Niacinamide in its purest form. Our 10% Niacinamide Serum is a clean, potent formula designed to minimize pores, control shine, and even out skin tone without harsh chemicals. Vegan, genderless, and formulated with purpose. Because effective skincare shouldn't be complicated.
• •At Simple Organic, we believe beauty has no gender. Our products are created for skin, not for labels. Discover powerful, plant-based formulas that work for everyone. Welcome to the future of beauty. It's simple.
• •More Than Beauty. A Movement. Join us in making a positive impact—one bottle at a time. Organic. Vegan. Activist. Cruelty-Free.
• •Brighten, hydrate, and firm with our Caffeine and Tranexamic Acid Eye Balm. Reduce the appearance of dark circles and fine lines with a clean formula you can feel good about. Look refreshed, naturally. Shop now for a brighter tomorrow.