Brand Tone

aspirational, gentle, and affirming

Brand Values

• •Simplicity
• •Mindfulness & Appreciation
• •Quality & Craftsmanship
• •Accessible Elegance

Best Practices

• •Use Gentle and Affirming Language: Always use words that evoke softness, elegance, and encouragement. Terms like "gentle," "delicate," "thoughtful," "celebrate," "adorn," and "elevate" align perfectly with the brand. Avoid loud, jarring, or overly sales-focused language.
• •Focus on "The Moment": Connect the jewelry to everyday experiences. Instead of just describing the product, describe the moment it can be worn in—sipping tea, reading a book, a walk in the sun, a quiet dinner. This reinforces the "simple things" value.
• •Speak Directly to "You": Maintain a personal and direct tone by using "you" and "your." Frame the copy as a conversation with the customer, making them the hero of the story who is enhancing their life with your product.
• •Maintain Visual and Verbal Cohesion: Ensure the clean, bright, and minimalist aesthetic of the photography is mirrored in the copy. The text should feel as uncluttered and elegant as the visuals. Use whitespace effectively on the website and keep captions concise and meaningful.
• •Highlight the Core Values in All Copy: Every piece of copy, from a tweet to a product page, is an opportunity to reinforce what the brand stands for. Subtly weave in the values of simplicity, mindfulness, quality, and accessible elegance into all communications to build a strong, consistent brand identity.

Social Perception

The brand is perceived as providing high-quality, aesthetically appealing, and delicate jewelry. Customers appreciate the positive service, including fast shipping and careful packaging. Through its marketing, the brand is also seen as a purveyor of a mindful, calm, and beauty-appreciative lifestyle.

Copy Examples

• •Your morning coffee just got a little brighter. Our Everyday Solitaire Necklace is that simple touch of sparkle made to be worn through all your daily rituals. ✨ #SimpleLittleThings
• •Designed for the life you live. These minimalist hoops are so light and comfortable, you'll forget they're even there. Handcrafted from 14k gold-filled materials, they're the perfect, durable piece for 24/7 elegance. From your workout to your evening out, carry a little bit of beauty with you.
• •A little something for your everyday...
• •Packing a little bit of happiness. ♡ Each piece is sent with love, ready to become a part of your story. Who’s hoping this one is for them? #packingorders #daintyjewelry #shopsimplelittlethings
• •Find the beauty in your daily routine. Delicate, handcrafted jewelry designed to celebrate life's simple moments.