Brand Tone

relaxed, practical, and aspirational

Brand Values

• •Simplicity and Convenience
• •Enjoyment of Life
• •Practicality and Reusability
• •Accessibility

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of only describing the product's features (a reusable bag), focus on the benefit and feeling it provides (effortless enjoyment, simplified outings, savoring moments). The "why" is the connection to a simpler, better life.
• •Use a Relaxed and Accessible Vocabulary: Avoid overly technical or corporate jargon. Use words like "easy," "simple," "enjoy," "your favorite," and "convenient." The language should feel like a friendly recommendation.
• •Align Visuals with Tone: Ensure all imagery (photos, videos) reflects the brand's values. Photos should be bright, natural, and feature relatable scenarios like picnics, casual gatherings, or quiet moments in nature, rather than sterile product shots.
• •Speak Directly to the Customer's Aspirations: Use "you" and "your" to make the copy personal. Connect the product to the customer's desire for a less stressful, more enjoyable lifestyle, a trend that is already popular.
• •Maintain Consistency Across All Platforms: The aspirational and practical tone should be present everywhere, from the website and social media to customer service emails. A customer who bought the wine bag should not be confused by an email offering them discounted fashion apparel, unless it is framed within the same lifestyle context. If the business model is diverse, create separate brand identities or find a way to bridge the product offerings under the "simple life" umbrella.

Social Perception

The brand itself has a very limited social perception due to its minimal online presence. The name "Simple Life Trends" aligns with a larger, positive cultural trend of minimalism, anti-hustle culture, and a return to simpler living. This provides a significant opportunity. Currently, the perception is split: customers on eBay see them as a reliable, general goods seller. The few who have interacted with their main product likely perceive them as a niche brand focused on outdoor convenience. There is no significant negative feedback, but also very little brand recognition or community engagement.

Copy Examples

• •Your Adventure, Uncorked. Sunset hikes, beach days, and backyard hangouts just got an upgrade. Our Reusable Outdoor Beverage Bag lets you bring the good times wherever you go. Durable, stylish, and incredibly simple. Less fuss, more fun. #SimpleLifeTrends #OutdoorLiving
• •The Easiest Way to Carry Your Favorite Drink. Life’s best moments are often the simplest. Our portable beverage bag is designed for those moments. Lightweight and spill-proof, it’s the perfect companion for your next picnic, boat trip, or festival. Just fill, go, and enjoy.
• •Simplify Your Summer Outings ☀️ Ready for an effortless picnic? We've got just the thing to make packing your favorite rosé or lemonade a breeze.
• •Sunday’s simple pleasures, powered by ease. What little moments are you celebrating today? #SimpleJoys #PicnicPerfect #WeekendVibes
• •Less Worry, More Wander. Shop the bag that makes every outing a simple pleasure.