Brand Tone

Authentic, Relatable, Passionate, Enthusiastic, Warm, Welcoming, Informative, Educational, Down-to-Earth, Honest

Brand Values

• •Quality & Natural Ingredients
• •Sustainability & Ethical Sourcing
• •Family & Community
• •Joy & Celebration
• •Entrepreneurship & Passion
• •Connection (Farm-to-Glass)

Best Practices

• •Tell Your Story Authentically: Consistently weave in the narrative of the two sisters, their farm, and their passion. Use "we" and speak from their perspective. This builds connection and reinforces the brand's origin.
• •Emphasize "Farm-to-Glass" & Freshness: Always highlight the connection between the farm, the fresh ingredients, and the final product. Use descriptive language that evokes the senses and the natural quality of the syrups.
• •Maintain a Warm, Inclusive, and Slightly Casual Voice: Write as if you're talking to a friend. Be approachable, enthusiastic, and welcoming. Avoid overly corporate or technical jargon. Invite people to join the "Happier Hour."
• •Focus on Joy, Celebration, and Connection: Frame products not just as ingredients, but as enablers of good times, community, and making everyday moments special.
• •Be Transparent and Educational (Without Being Preachy): Share information about ingredients, farming practices, and recipes in an open and helpful way. This builds trust and positions the brand as knowledgeable and passionate about their craft.

Social Perception

Positive & Admired, High-Quality & Artisanal, Innovative, Community-Focused, Family-Friendly & Inclusive

Copy Examples

• •Instagram Post (Product Focus): "Sun-ripened berries and fragrant herbs, straight from our farm to your glass. ✨ Our [Syrup Flavor] syrup is like bottling sunshine – pure, simple, and bursting with real flavor. No weird stuff, ever. Just the good stuff, grown with love by us, for you. Ready to make your next drink a little happier? Link in bio to shop! #SimpleGoodnessSisters #GardenToGlass #FarmFresh #DrinkHappy"
• •Website "About Us" Snippet: "We're Belinda and Venise, two sisters who traded our city desks for muddy boots and the sweet smell of a blooming cocktail garden. What started as a dream to share the real taste of the Pacific Northwest has blossomed into Simple Goodness Sisters. We get our hands dirty growing the best ingredients, so you can effortlessly craft delicious moments and share the joy. It's not always easy, but it's always worth it. Welcome to our family!"
• •Email for Cocktail Farm Club: "Hey Drink Explorer! Imagine the best of our harvest, delivered right to your door. With the Cocktail Farm Club, you're not just getting unique, small-batch syrups you can't find anywhere else; you're getting a piece of our farm, a taste of the season, and the inspiration to mix up some magic. Let's raise a glass to new flavors and good times! Join the Club today."
• •Facebook Ad (Soda Shop Visit): "Looking for a spot where the kids can enjoy a handcrafted soda and you can sip on a farm-fresh cocktail? Our Simple Goodness Soda Shop in Wilkeson is your happy place! We're all about real ingredients, good company, and making memories. Come say hi and taste the goodness that starts right here on our farm."
• •Product Description (Online Store): "Crafted in small batches with love and organic cane sugar, our [Syrup Name] syrup is bursting with the authentic taste of [Key Ingredients]. We grow them right here on our Washington farm (or source them from farmer friends we trust!), ensuring every bottle is packed with pure, natural goodness. Perfect for cocktails, mocktails, or even drizzled on dessert! No artificial anything – just simple, delicious flavor."